Bitcoin News Today: Bybit Celebrates 2 Million Card Users with 1 BTC Giveaway and 10% Cashback

Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has launched a campaign to commemorate its Bybit Card reaching two million users. The initiative includes a limited-edition virtual collectible, available exclusively to the first 2 million cardholders, and a 1 BTC giveaway for participants who complete spending tasks. The promotion, active until August 24, 2025, offers eligible users up to 10% cashback for 30 days upon activating the collectible. The campaign aligns with Bybit’s broader strategy to integrate crypto into everyday life through real-world utility, including discounts at partner venues and cashback on fiat-to-crypto transactions. Users can also earn referral rewards by inviting friends, with tiered cashback incentives for successful referrals. Additionally, the “Buy More, Win More” feature allows spending in USDT to generate lottery tickets for prizes, including BTC and USDT airdrops, with high-volume spenders receiving exclusive perks like premium wearables and lounge access. The Bybit Card itself emphasizes no annual fees, cashback on multiple cryptocurrencies, and access to seasonal benefits such as subscription rebates and airport lounge privileges [1].

The campaign reflects Bybit’s focus on gamified engagement and digital collectibles to drive user loyalty. The limited-edition collectible serves as a symbolic milestone for early adopters, reinforcing the platform’s role in mainstreaming crypto as a lifestyle rather than purely speculative activity. The 1 BTC giveaway, a high-value incentive, underscores Bybit’s commitment to rewarding active users. The card’s real-world utility, such as Mastercard-linked physical cards for global ATM withdrawals and partnerships with regional businesses in the Middle East and North Africa (MENA), highlights the platform’s localization strategy. These efforts align with industry trends toward crypto adoption in daily transactions, as Bybit bridges traditional finance (TradFi) and decentralized finance (DeFi) ecosystems [2].

Bybit’s expansion to 2 million card users—part of its 70 million global user base—demonstrates the platform’s success in balancing accessibility with innovation. The Bybit Card’s features, including multi-asset transactions and cashback in stablecoins and BTC, cater to both novice and experienced users. Analysts note that Bybit’s emphasis on tangible benefits and community-driven initiatives differentiates it from competitors, fostering a sense of shared progress among users. The campaign also aligns with growing interest in non-fungible tokens (NFTs) and digital collectibles, which have emerged as effective tools for user engagement in the crypto space [3].

Bybit’s strategy of combining financial incentives with gamification mirrors broader shifts in the industry toward experience-driven value propositions. As traditional institutions and Web2 companies adopt crypto solutions, platforms leveraging exclusivity and rewards gain a competitive edge. The success of the two-million-user milestone suggests that users value a blend of financial perks and community-building efforts. Bybit’s localized partnerships and tailored rewards further enhance its appeal, particularly in markets like MENA, where the platform has established itself as a leader in bridging Web2 and Web3 ecosystems [4].

Source:

[1] PR Newswire, [https://www.prnewswire.com/news-releases/bybit-card-celebrates-two-million-users-with-limited-edition-collectible-and-1-btc-giveaway-302513049.html]

[2] BlockTelegraph, [https://blocktelegraph.io/bybit-amplifies-web3-crypto-lifestyle-in-careem-app-launching-mena-marketing-campaign/]

[3] PR Newswire, [https://www.newswire.ca/news-releases/business-technology-latest-news/]

[4] BlockTelegraph, [https://blocktelegraph.io/bybit-amplifies-web3-crypto-lifestyle-in-careem-app-launching-mena-marketing-campaign/]