Bitcoin News Today: Bybit and Careem Boost Crypto Adoption in MENA with 30% Off Incentives

Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has launched a marketing campaign in the Middle East and North Africa (MENA) region to integrate Web3 technology into everyday experiences via Careem, the region’s leading super app. The initiative, which began in June 2025, embeds crypto payment options within Careem’s platform, enabling users to access discounts, cashback rewards, and exclusive deals for services such as ride-hailing, dining, entertainment, and travel bookings. Bybit’s collaboration with Careem marks a strategic step toward normalizing digital assets as a complementary tool to traditional fiat transactions [1].

The campaign leverages localized partnerships to create a seamless on-ramp for crypto adoption. For instance, Bybit Cardholders can now enjoy up to 30% off room rates at the Grand Millennium Dubai, a long-term partner in blockchain education, while Dubai’s Multi Commodities Centre (DMCC) collaborates with Bybit on innovation initiatives. These partnerships extend to entertainment venues, gaming lounges, and airport lounges, where crypto-native services are integrated into user experiences. Claudia Wang, Bybit’s Head of Marketing, emphasized the campaign’s customer-centric philosophy: “We are everywhere our customers want us to be. Bybit as the brand is visible, accessible, and relatable across touch points.” The initiative also includes limited-time incentives, such as a Bitcoin giveaway, to drive engagement [1][2].

Bybit’s approach aligns with its broader mission to bridge traditional finance (TradFi) and decentralized finance (DeFi). The exchange has expanded beyond trading into a lifestyle ecosystem, offering services like wealth management, custody, and AI co-pilot subscriptions via the Bybit Card. This strategy mirrors DeFi’s shift toward utility-driven applications, where real-world assets (RWAs) and tokenized assets are gaining traction. By embedding crypto into Careem’s 70 million-user base, Bybit targets a tech-savvy demographic in the MENA region, where mobile-first services dominate consumer behavior. The campaign’s focus on localized incentives—such as cashback rewards for travel and dining—resonates with Careem’s user base, which includes both casual consumers and businesses seeking flexible payment solutions [2][4].

The partnership also reflects Bybit’s competitive positioning in the global crypto market. As the second-largest exchange by trading volume, Bybit has historically prioritized emerging markets, where crypto adoption is accelerating. Its hybrid model—combining centralized and decentralized liquidity—aligns with macroeconomic shifts in DeFi, where platforms like Aave and Morpho have seen total deposits exceed $67.8 billion [4]. Bybit’s report highlights regulatory clarity and hybrid solutions as accelerants for mainstream adoption, a framework mirrored in its Careem collaboration. The campaign’s success could serve as a blueprint for future expansions, with plans to scale partnerships to additional regions in the coming months [1].

Bybit’s emphasis on financial inclusion is underscored by its user base of over 70 million, many of whom view crypto as a pathway to financial freedom. The exchange’s ecosystem, which includes trading, payments, and rewards, aims to cater to diverse user needs while maintaining a focus on security and intuitive design. This aligns with broader trends in DeFi, where platforms are increasingly prioritizing user experience and tangible benefits over speculative activity. Bybit’s limited-time promotions, such as the 10% cashback campaign for Careem users, reflect a strategy to incentivize early adoption while fostering long-term engagement [2][3].

The campaign’s regional focus positions the MENA market as a testing ground for Bybit’s vision of a “Web3 crypto lifestyle.” By embedding crypto into daily transactions, the exchange seeks to normalize digital assets as both a payment method and a tool for financial empowerment. This approach resonates with Careem’s ecosystem, which already serves as a hub for transportation, food delivery, and on-demand services. The collaboration not only expands Bybit’s market reach but also reinforces its commitment to localization, a key differentiator in markets where cultural and regulatory nuances shape user behavior [1].

Source:

[1] [Investing.com](https://www.investing.com/news/cryptocurrency-news/bybit-amplifies-web3-crypto-lifestyle-in-careem-app-launching-mena-marketing-campaign-4150595)

[2] [AInvest](https://www.ainvest.com/news/bitcoin-news-today-bybit-reaches-2m-users-launches-1-btc-giveaway-10-cashback-campaign-boost-real-world-crypto-adoption-2507/)

[3] [Coindoo](https://coindoo.com/bybit-card-celebrates-two-million-users-with-limited-edition-collectible-and-1-btc-giveaway/)

[4] [Coindoo](https://coindoo.com/bybit-defi-report-rwa-and-dexs-thrive-despite-cooling-market-activity/)