Bitcoin News Today: Bybit Card Surpasses 2 Million Users Launches Limited-Edition Collectible and 1 BTC Giveaway Campaign

Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has announced that its Bybit Card program has surpassed 2 million users. To mark the milestone, the platform is launching a limited-time campaign offering a 2M limited-edition virtual collectible and a chance to win 1 BTC. The initiative, active until August 24, 2025, aims to reward existing users and attract new participants by combining gamified incentives with practical benefits [1].

Participants who activate their Bybit Cards during the campaign period will receive up to 10% cashback for 30 days and can earn entry into a draw for 1 BTC by completing spending tasks. The collectible, a digital token symbolizing early adoption, will be distributed via wallets to users who register for the event. The campaign’s dual focus on collectibles and real-world rewards reflects Bybit’s broader strategy to integrate crypto into everyday financial activities while fostering user engagement [1].

The Bybit Card itself emphasizes convenience and accessibility, allowing users to spend and withdraw crypto through Mastercard-linked accounts at supported ATMs globally. It supports multi-asset transactions in BTC, ETH, XRP, TON, USDT, USDC, MNT, and BNB, with cashback options in stablecoins and AVAX. The card also offers year-round perks, such as 100% rebates on subscriptions to services like Netflix and Spotify, and seasonal benefits like airport lounge access. These features align with Bybit’s mission to bridge traditional finance and decentralized ecosystems [1].

The campaign’s structure includes two primary incentive tiers: “Refer and Earn Cashback,” which offers temporary reward upgrades for users who refer friends, and “Buy More, Win More,” which provides lucky draw tickets for every 50 USDT spent. High-volume spenders gain access to premium prizes, including exclusive wearable devices and the grand prize of 1 BTC. Bybit’s approach mirrors broader industry trends where exchanges compete for user loyalty through tiered rewards and exclusive privileges [2].

Bybit’s expansion beyond trading into payments and lifestyle services underscores its ambition to position crypto as a versatile tool for everyday finance. With 70 million total users, the platform’s focus on converting crypto enthusiasts into active cardholders highlights its success in building a crypto-centric ecosystem. Partnerships with services like Careem in the Middle East further demonstrate its strategy to localize adoption and address regional gaps in Web3 integration [3].

However, the limited-time nature of the 30-day cashback and the campaign’s reliance on spending tasks raise questions about long-term user retention. While the 1 BTC prize (currently valued at approximately $70,000) serves as a strong short-term motivator, sustained engagement will depend on expanding the card’s utility beyond promotional incentives. Bybit’s ability to maintain user activity post-campaign will be critical in proving the viability of crypto as a mainstream financial tool [1].

The initiative also reflects Bybit’s competitive positioning against rivals like Crypto.com and Binance, which offer similar co-branded cards and NFT-based rewards. Bybit’s scale—70 million users—provides a unique testing ground for loyalty models, particularly in markets where crypto adoption is still emerging. The 2 million cardholder milestone signals progress in converting passive users into active participants, a key metric for assessing the platform’s long-term growth potential [3].

Source: [1] [Bybit Card Celebrates Two Million Users with Limited-Edition Collectible and 1 BTC Giveaway] [https://www.prnewswire.com/news-releases/bybit-card-celebrates-two-million-users-with-limited-edition-collectible-and-1-btc-giveaway-302513049.html]

[2] [Media Releases - AAP News] [https://aapnews.aap.com.au/media-releases]

[3] [Bybit Amplifies Web3 Crypto Lifestyle in Careem App, Launching MENA Marketing Campaign] [https://blocktelegraph.io/bybit-amplifies-web3-crypto-lifestyle-in-careem-app-launching-mena-marketing-campaign/]