Bitcoin News Today: "BNB Aims to Repeat Bitcoin’s Treasury Play—With a Billion-Dollar Bet"

B Strategy has announced plans to raise $1 billion to establish a U.S.-listed BNB treasury company, backed by strategic support from YZi Labs, the investment arm of Binance co-founders Changpeng Zhao and Yi He. The initiative aims to position the company as a long-term steward of BNB while contributing to the broader BNB ecosystem through funding for core technology development, grants for innovative projects, and community support. The firm has yet to finalize a name for the treasury company, which is expected to be listed on Nasdaq and finalized within a few weeks [1].

The company's strategy draws on the success of Michael Saylor’s MicroStrategy model, where a publicly listed firm builds a corporate treasury of digital assets. While most such treasuries focus on Bitcoin and Ethereum, B Strategy is expanding into BNB, the fifth-largest cryptocurrency by market capitalization. The BNB token is currently trading at $873.80, with a market cap of $121.9 billion, according to The Block [1].

YZi Labs will not only provide financial backing but also connect the initiative with its network of partners. B Strategy will leverage its extensive presence in the Asia-Pacific region for liquidity, market intelligence, and distribution, with several Asia-based family offices already committing as anchor investors. This regional footprint is expected to facilitate a follow-the-sun execution model for global investors [2].

The management team of B Strategy includes Leon Lu, co-founder of Metalpha, and former Bitmain CFO Max Hua, who brings a blend of traditional and digital finance expertise. Ella Zhang of YZi Labs highlighted BNB’s growing role in capital markets, citing its high on-chain usage, robust stablecoin integration, and increasing institutional adoption. B Strategy’s plan is to maximize BNB-per-share while maintaining transparency and institutional-grade custody practices [2].

In a related development, Windtree Therapeutics, a biotechnology firm that recently adopted a BNB treasury strategy, faced significant challenges after failing to meet Nasdaq’s minimum bid price requirement. The company’s stock dropped 77% following the announcement of its delisting, illustrating the risks and volatility associated with BNB treasury strategies [3]. While some firms have benefited from such strategies, others have encountered regulatory and compliance hurdles. Windtree has confirmed it will continue to fulfill its financial reporting obligations despite the delisting [3].

B Strategy’s proposed BNB treasury company aligns with a growing trend among publicly traded entities seeking exposure to digital assets. A similar approach was taken by BNC, a subsidiary of CEA Industries, which recently acquired 200,000 BNB tokens for $160 million, becoming the largest publicly listed BNB holder. BNC had also secured a $500 million private placement led by YZi Labs and 10X Capital [1].

The BNB token’s performance has been resilient, reaching a new all-time high on Wednesday, rising 5.6% to $876.26. This places BNB among a select few large altcoins—such as XRP and Solana—that have broken previous highs in the current bull cycle, while others like Ethereum and Dogecoin remain below their 2021 peaks [3]. B Strategy’s move is seen as a strategic play to capitalize on BNB’s expanding utility and growing adoption across decentralized finance and real-world asset integration.

Source:

[1] The Block (https://www.theblock.co/post/368075/b-strategy-1-billion-bnb-treasury)

[2] PR Newswire (https://www.prnewswire.com/news-releases/b-strategy-to-launch-1-billion-us-listed-bnb-treasury-company-with-yzi-labs-support-302537384.html)

[3] Cointelegraph (https://cointelegraph.com/news/bnb-treasury-firm-falls-77-percent-after-nasdaq-delisting)