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Block Inc. (NYSE: SQ), led by CEO Jack Dorsey, has activated
(BTC) Lightning Network payments for over 4 million U.S. merchants via its Square platform, marking a significant expansion of cryptocurrency adoption in everyday commerce. The feature, announced in October and demonstrated at Washington D.C.'s Compass Coffee, allows sellers to accept payments with instant settlement and zero fees until 2027, with a nominal 1% fee afterward . Merchants can also convert up to 50% of daily card sales into Bitcoin through a built-in "Conversion" tool .Dorsey highlighted the initiative during Block's third-quarter earnings call, expressing optimism about the rollout despite acknowledging the challenge of normalizing Bitcoin as a payment method. "We're looking for every opportunity to educate sellers and buyers on why accepting and using Bitcoin is the best option," he said, noting beta testers found the system "really easy" to use
. The move aligns with Block's broader strategy to position Bitcoin as "everyday money," leveraging its Cash App user base and Square's merchant network to drive utility .The integration utilizes the Bitcoin Lightning Network, a layer-2 scaling solution that enables near-instant, low-cost transactions. Square's platform supports BTC-to-BTC, BTC-to-fiat, fiat-to-BTC, and fiat-to-fiat settlements, with merchants able to toggle the feature on via their Square Dashboard
. Transactions are irreversible, eliminating chargebacks-a pain point for small businesses-while auto-conversion options provide flexibility amid price volatility .

The market reacted cautiously.
shares fell 11.53% in pre-market trading following the earnings report, closing at $70.93-a nearly 8-month low . Meanwhile, Bitcoin's price edged up 1.68% to $105,174.93 in the 24 hours post-announcement, as institutional demand and regulatory developments bolstered sentiment .Critics and analysts remain divided. While some view the rollout as a "gamechanger" for Bitcoin's mainstream adoption, others question the sustainability of zero-fee incentives and the risks of regulatory scrutiny, particularly in states like New York, where the launch excludes sellers due to licensing complexities
. Citigroup analyst Bryan Keane noted the profit margin pressure was "anticipated" but emphasized Block's long-term guidance and "rule of 40" strategy as positives .Block's foray into Bitcoin infrastructure includes hardware wallets like BitKey and a native BTC wallet for sellers, reflecting Dorsey's vision of financial "freedom" through open systems. With Square now processing millions of Bitcoin transactions, the company's success in converting merchant skepticism into adoption will be pivotal for both its financial health and the cryptocurrency's trajectory as a global payment tool.
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