Bitcoin News Today: Bitget's Incentive-Driven Strategy Sparks Altcoin Leadership Shift

The cryptocurrency market's evolving dynamics were underscored this week as altcoins with the highest user activity saw a shift in leadership. Bitget, the world's largest Universal Exchange (UEX), emerged as a key player, leveraging aggressive promotional campaigns and strategic partnerships to drive engagement. Meanwhile, Bitcoin Munari's presale gained traction despite broader crypto market volatility, while debates over Ethereum's technical future highlighted ongoing infrastructure challenges.

Bitget's latest initiatives, including its Black Friday "Invest and Enjoy Equal Bonuses" campaign, offered users 100% matched rewards and a 50,000 USDT prize pool, incentivizing participation in spot-grid trading. The promotion, running from November 21 to December 1, 2025, aimed to democratize access to algorithmic trading tools, with participants receiving vouchers and airdrop allocations tied to trading volume. This strategy aligns with Bitget's broader vision to integrate on-chain accessibility and multi-asset trading within its UEX framework, appealing to both novice and experienced traders.

The exchange also expanded its brand visibility through a high-profile collaboration with LALIGA, featuring football star Julián Alvarez in a three-part video series. The campaign highlighted Bitget's Onchain and GetAgent tools, emphasizing the synergy between strategic decision-making in sports and structured trading. Such partnerships reflect Bitget's push to bridge traditional industries with Web3 innovation, particularly in regions like Southeast Asia and Latin America, where it has established strong market presence.

Bitcoin Munari, a Solana-based project aiming to extend Bitcoin's supply model, launched its public presale at $0.10 per token, with plans for a Layer-1 blockchain deployment in early 2026. The presale, which allocates 53% of its 21 million token supply to public participants, gained attention amid Bitcoin's recent price correction, which erased its 2025 gains. Munari's design incorporates EVM-compatible smart contracts and user-configurable privacy features, positioning it as a hybrid between Bitcoin's scarcity and Ethereum's programmability.

Ethereum's technical roadmap faced scrutiny as Offchain Labs, the developer of Arbitrum, challenged Vitalik Buterin's proposal to transition the network's execution layer to RISC-V. The team argued that WebAssembly (WASM) offers superior flexibility and long-term advantages, particularly in distinguishing between delivery and proving instruction sets for zero-knowledge proofs. This debate underscores Ethereum's ongoing efforts to balance scalability, security, and developer accessibility amid rapid advancements in ZK-VM technologies.

The shifting user activity landscape reflects broader trends in crypto adoption, with platforms prioritizing user incentives, cross-industry partnerships, and technical innovation. As market volatility persists, projects that combine robust infrastructure with accessible tools are likely to capture significant user traction, reshaping the altcoin ecosystem in the coming months.