Bitcoin News Today: Bitget Bridges Web2 and Web3 Marketing with BTC-Locked BAY Incentives

Bitget, the world's largest Universal Exchange (UEX), has launched a VIP Exclusive PoolX initiative, offering users the opportunity to lock up Bitcoin (BTC) to earn 1.32 million Marina Protocol (BAY) tokens. The move follows Bitget's recent listing of BAY in its Innovation Zone, marking a strategic expansion into Web3 marketing infrastructure. Trading for the BAY/USDT pair commenced on November 1, 2025, with withdrawals enabled two days later, according to a TradingView report.

The Marina Protocol (MRN) is positioned as a next-generation marketing technology (MarTech) platform that bridges traditional Web2 campaigns with on-chain, reward-based Web3 experiences. With over 1.3 million users spanning 200 countries, the protocol leverages smart contracts to automate and scale campaigns, providing tools like SDKs, embed codes, and gasless social-login wallets, as noted by the TradingView report. Bitget's Universal Exchange (UEX) integrates this innovation by combining on-chain access with exchange-grade infrastructure, enabling users to trade millions of tokens across major networks. The platform emphasizes projects with "real backing, clear utility, and strong community support," aligning with its mission to expand the intersection of Web3 marketing and digital finance.

The timing of Bitget's initiative coincides with a volatile cryptocurrency market. On October 31, 2025, Ethereum (ETH) fell by 9%, breaching $3,600, following a $116.6 million hack of the DeFi protocol Balancer. The incident, which affected only Balancer V2 Composable Stable Pools, triggered a wave of liquidations, with over $1.2 billion in positions wiped out within 24 hours, according to a Futunn summary. Bitcoin also experienced a flash crash, dropping from $108,000 to $105,000 in an hour. Analysts noted that the market's Fear & Greed Index plummeted to 21, signaling "Extreme Fear," while long-term Bitcoin holders sold 405,000 BTC in the past 30 days, the Futunn summary added.

Despite these headwinds, Bitget's PoolX initiative highlights growing institutional confidence in crypto. The exchange's UEX model, which eliminates traditional listing bottlenecks, allows users to access a curated mix of assets and opportunities. By partnering with Marina Protocol, Bitget aims to drive adoption of on-chain engagement tools, which could appeal to brands and marketers seeking transparency and scalability, the TradingView report said. Meanwhile, broader market trends suggest cautious optimism: Bitcoin's hash rate hit a record 5.96 million ASIC miners online, and institutional buyers like MicroStrategy continue to accumulate the asset, according to the Futunn summary.

The launch of PoolX underscores Bitget's role as a bridge between traditional finance and decentralized innovation. As the crypto market navigates security challenges and regulatory shifts-such as the EU's proposed expansion of crypto oversight-platforms like Bitget are positioning themselves to capitalize on the convergence of blockchain and real-world utility, the TradingView report observed.