Bitcoin News Today: Bitcoin Treasuries Go Mainstream as Amdax Targets 1% of Supply for Institutional Investment

Amdax, a Dutch cryptocurrency service provider, has announced plans to establish a Bitcoin treasury company named AMBTS (Amsterdam Bitcoin Treasury Strategy), with the goal of listing it on Euronext Amsterdam. The company aims to build a treasury that will hold at least 1% of the total Bitcoin supply over time, emphasizing the increasing trend of institutional and corporate Bitcoin adoption in Europe and beyond [1]. AMBTS will operate as an independent entity with its own governance and is expected to raise capital through private investors in an initial financing round. The funds will be used to begin its Bitcoin accumulation strategy, as outlined by the firm [2].

Bitcoin has experienced a strong performance in 2025, with prices rising nearly 32% to record highs. This growth has been attributed to the regulatory climate under the U.S. administration, as well as broader institutional acceptance of cryptocurrencies [1]. Amdax’s CEO, Lucas Wensing, noted that over 10% of Bitcoin's total supply is now held by corporations, governments, and institutions, making the timing favorable for a dedicated Bitcoin treasury company. Euronext Amsterdam is viewed as one of Europe’s leading exchanges for such a listing, reflecting the region’s growing interest in digital assets [2].

Amdax has a strong regulatory background, having been the first crypto service provider to register with the Dutch Central Bank in 2020. Additionally, the firm received a Markets in Crypto-Assets Regulation (MiCA) license from the Dutch Authority for the Financial Markets (AFM) on June 26, 2025, further solidifying its compliance credentials [2]. This regulatory alignment positions Amdax to expand its services and capital-raising capabilities, which will be critical to funding its ambitious Bitcoin accumulation plan.

Corporate adoption of Bitcoin is on the rise across Europe, with at least 15 companies publicly disclosing Bitcoin holdings in their corporate balance sheets. For instance, Bitcoin Group in Germany holds 3,605 BTC, while the UK-based Smarter Web Company holds 2,395 BTC [2]. The trend is not limited to Europe; Japanese firm Metaplanet has also increased its Bitcoin holdings, surpassing 18,888 BTC in total, valued at over $2.1 billion [2]. This growing interest underscores Bitcoin's role as a long-term store of value and a hedge against traditional asset depreciation.

Bitcoin’s performance over the past decade has been remarkable, outperforming major asset classes. It has grown more than 26,900%, compared to 193% for the S&P 500, 125% for gold, and 4.3% for crude oil [2]. As Bitcoin adoption continues to expand, so too does the potential for new investment vehicles and financial products to emerge, such as the Bitcoin treasury model proposed by Amdax. This strategy aligns with broader global trends in digital asset adoption and highlights the increasing legitimacy of Bitcoin as a financial asset.

Source:

[1] Dutch crypto firm Amdax aims to launch Bitcoin treasury company on Euronext (https://www.reuters.com/business/dutch-crypto-firm-amdax-aims-launch-bitcoin-treasury-company-euronext-2025-08-18/)

[2] Dutch firm Amdax plans Bitcoin treasury listing on Euronext (https://cointelegraph.com/news/dutch-crypto-firm-bitcoin-treasury-amsterdam-s-euronext)

[3] Dutch crypto firm Amdax aims to launch Bitcoin treasury (https://www.facebook.com/Reuters/posts/dutch-crypto-firm-amdax-aims-to-launch-bitcoin-treasury-company-on-euronext/130****037734992/)