Bitcoin News Today: Bitcoin Surpasses $100K for 100 Days Without Retail Hype

Bitcoin has spent 100 consecutive days trading above the $100,000 psychological level—an event that historically has marked significant inflection points in its price trajectory and adoption cycle [1]. Yet, unlike previous bull runs, this time the excitement has been absent, particularly from retail investors who once fueled hype, speculation, and viral conversations about the asset [1].

Retail investors, who in past cycles were eager to jump on the Bitcoin bandwagon—often driven by social media buzz or word-of-mouth—seem to be sitting this rally out. Taxi drivers, casual acquaintances, and even those with a passing interest in digital assets show no signs of curiosity or enthusiasm. Even discussions around altcoins, which typically surge in popularity during bull markets, have been noticeably quiet [1].

This muted reaction may stem from a shift in Bitcoin’s narrative. While the cryptocurrency remains a high-performing asset—trading at $118,409.06 at 12:59 pm UTC on August 17, 2025, with a 0.79% 24-hour increase—it has also evolved from a speculative tool into a more mainstream financial product. For example, the legal inclusion of Bitcoin in retirement accounts has allowed millions of Americans to incorporate the asset into long-term planning [1]. However, this shift appears to have come at the expense of the casual, speculative excitement that once defined retail participation.

Meanwhile, Bitcoin’s technical indicators continue to signal strength. Its 200-day moving average recently crossed above the $100,000 threshold, a bullish signal often associated with sustained upward momentum [1]. The broader crypto market, valued at $4.02 trillion, supports Bitcoin’s dominance of 58.55%, with a 24-hour trading volume of $119.12 billion [1]. Despite this institutional and structural strength, the lack of retail engagement remains a defining characteristic of this cycle.

Some analysts suggest that past experiences—particularly the volatility and regulatory uncertainty of recent years—may have led retail investors to adopt a more cautious approach [1]. Additionally, Bitcoin’s increasingly institutional nature—highlighted by the influx of large investors and traditional financial players—has created a market dynamic where individual traders feel sidelined [1].

This bull run, while technically robust and historically significant, has thus far felt “lonely.” The absence of the usual retail frenzy contrasts sharply with previous cycles, where Bitcoin’s surges were accompanied by widespread media attention and cultural relevance. For now, the market appears to be moving forward without the same level of public enthusiasm that once defined its rise [1].

Source: [1] 100 days over $100k and nobody cares: Why Bitcoin’s bull run feels lonely (https://cryptoslate.com/100-days-over-100k-and-nobody-cares-why-bitcoins-bull-run-feels-lonely/)