Bitcoin News Today: Bitcoin Surges 83.2% Yearly Driven by Institutional Demand and ETF Inflows
Bitcoin’s momentum continues to surge, with the asset now trading around $118,500 and a market capitalization of $2.36 trillion. This upward trend is driven by institutional demand, record ETF inflows, and an increasing number of corporate treasuries allocating funds to BitcoinBTC--.
In July, spot Bitcoin ETFs experienced only one day of outflows, on the 1st, followed by 10 consecutive days of inflows totaling $5.227 billion. This influx has led to Bitcoin ETF issuers holding $152.40 billion in total net assets, with BlackRock’s IBIT leading the way with $56 billion in total net inflows.
Corporate treasuries have been actively acquiring Bitcoin, outpacing ETF purchases for three consecutive quarters. In the second quarter, public companies acquired approximately 131,000 coins. Michael Saylor’s Strategy is notable for its aggressive Bitcoin purchases, holding 576,230 BTC, which represents 2.74% of Bitcoin’s total supply.
Rich Rines, Initial Contributor at Core, highlights that the growing adoption of Bitcoin as a treasury asset amid economic uncertainties could accelerate the momentum initiated by Bitcoin halving and supported by pro-industry legislation. This trend is expected to drive Bitcoin prices higher, with the asset already up 83.2% in the past year, contributing to a broader rally in the crypto market.
Looking ahead, the remainder of 2025 appears exceptionally promising for the crypto market, particularly for Bitcoin. The momentum is driven by increasing institutional adoption, macroeconomic tailwinds, and clearer regulatory frameworks. This translates to accelerated growth in Bitcoin treasury strategies, where companies are exploring ways to earn low-risk yield on their Bitcoin holdings without compromising self-custody.
Bitcoin treasury companies have evolved from pure BTC holders to yield-generating tools. For example, Strategy is offering an 11.5% yield on its new preferred stock, collateralized by its BTC reserves. This shift is expected to boost the Bitcoin DeFi sector, which allows users to leverage their Bitcoin holdings in various financial activities like lending, borrowing, and staking.
Core is actively transforming idle Bitcoin into a productive, yield-generating asset through self-custodial BTC staking. The total value locked (TVL) in the BTCFi sector has surged past $7 billion, up from approximately $300 million at the beginning of 2024. This increase reflects growing enthusiasm among both retail and institutional investors to bring yield-generation strategies to Bitcoin, transcending its role as a passive store of value.
As more Bitcoin holders seek productive uses for their holdings, Bitcoin-aligned ecosystems are positioned to capture significant market share. Bitcoin DeFi developments can transform idle Bitcoin into a more versatile asset that supports broader applications. The outlook for BTC prices and Bitcoin DeFi remains constructive, driven by growing institutional participation and an expanding range of use cases.
Continued progress in corporate adoption and infrastructure innovation will be key to shaping long-term market dynamics. The rise of corporate treasury strategies has contributed meaningfully to recent price momentum but also increases sensitivity to broader market conditions. These approaches often benefit from sustained price appreciation, which may be tested during periods of consolidation.
Potential headwinds for Bitcoin include heightened volatility from geopolitical events, tariff impacts, and unexpected policy shifts, all of which could trigger pullbacks. Overall, sentiment remains positive, with ETF flows, central bank direction, and the evolution of corporate Bitcoin strategies serving as important indicators. Sustained strength in these areas could further reinforce Bitcoin’s role as a productive, yield-bearing asset class, particularly as platforms like Core continue to unlock new functionality for institutional holders.

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