Bitcoin News Today: Bitcoin Surges 30% Since January as ETF Inflows and GENIUS Act Drive Mainstream Adoption

Bitcoin’s evolution into a mainstream financial asset took center stage during Summer 2025, as a confluence of price milestones, regulatory clarity, and institutional adoption signaled a pivotal shift in its narrative. The cryptocurrency surged to an all-time high of $123,091.61 on July 14, 2025, following a 30% rally since January driven by record institutional ETF inflows and renewed retail investor interest. This marked a departure from past speculative frenzies, with Bitcoin now discussed in earnings calls, investment committees, and congressional hearings [1].

The passage of the GENIUS Act on July 18, 2025, further cemented Bitcoin’s transition from fringe to mainstream. The bipartisan legislation, which established a regulatory framework for stablecoins, extended its influence to broader digital assets. By setting standards for transparency, compliance, and consumer protection, the law addressed longstanding concerns about crypto’s ties to regulatory gray areas and political extremism. Analysts noted that the Act’s emphasis on accessibility could attract underrepresented demographics, including women, who historically expressed skepticism toward the sector [1].

Simultaneously, Bitcoin’s integration into traditional finance accelerated. The Federal Housing Finance Agency’s guidance allowing crypto as a reserve asset for mortgages backed by Fannie Mae and Freddie Mac marked a symbolic milestone. This move, alongside growing ETF adoption and corporate treasuries incorporating Bitcoin, underscored its role in diversified portfolios. Financial institutions, including BlackRock and Fidelity, expanded crypto custody services, while sectors like healthcare and education began exploring its utility.

Culturally, Bitcoin shed its libertarian image, now associated with suburban homeowners, pension funds, and even professional athletes. The summer’s developments reflected not just a price rally but a broader normalization—mortgages, retirement accounts, and public trust became indicators of Bitcoin’s maturation. While challenges remain, including regulatory uncertainties and energy debates, Summer 2025 laid the groundwork for a future where Bitcoin is no longer a disruptor but a fixture of the financial ecosystem [1].

Source: [1] [Did Bitcoin Turn Pretty? Why Summer 2025 Is For The Girls] [https://www.forbes.com/sites/beccabratcher/2025/07/24/did-bitcoin-turn-pretty-why-summer-2025-is-for-the-girls/]