Bitcoin News Today: Bitcoin Strategist Jesse Myers Elevates The Smarter Web’s Crypto Ambitions

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Thursday, Aug 21, 2025 2:45 am ET1min read
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- The Smarter Web Company appoints Jesse Myers as full-time Bitcoin Strategy Head, aligning with Bitcoin-centric financial strategy.

- Myers, a Bitcoin valuation expert with Stanford MBA and fintech experience, strengthens the company’s treasury approach and UK market ambitions.

- The move reflects growing corporate Bitcoin adoption, as UK regulators face pressure to clarify stablecoin and digital asset frameworks.

- The company integrates Bitcoin payments and acquisition strategies under a 10-year plan, emphasizing long-term value appreciation and market differentiation.

The Smarter Web Company, a London-listed technology firm, has appointed Jesse

Myers
as its Head of
Bitcoin
Strategy in a full-time capacity, marking a significant step in the company’s strategic alignment with Bitcoin. Myers, previously serving as a part-time Bitcoin Strategy Consultant, has been instrumental in shaping the company’s Bitcoin treasury approach. His new role underscores the company’s commitment to leveraging Bitcoin as a core component of its financial strategy.

Jesse Myers is a prominent Bitcoin analyst and author, best known for his work on Bitcoin valuation models, including "Once-in-a-Species" and "Bitcoin's Full Potential Valuation," which Michael Saylor integrated into his own valuation framework. Prior to his role with The Smarter Web Company, Myers co-founded Onramp Bitcoin, a Bitcoin custody firm, and led Protocol Capital, a Bitcoin-focused hedge fund. His academic and professional background includes a Stanford MBA and a career in consulting at Bain & Company.

According to Andrew Webley, CEO of The Smarter Web Company, Myers has become an essential part of the team, offering expertise in Bitcoin treasury strategies and contributing significantly to the company’s growth vision. Webley emphasized Myers' respected status in the Bitcoin community and his strategic value in advancing the company’s mission to become a leading entity in the UK market.

Myers expressed optimism about The Smarter Web Company’s potential to emerge as a dominant player in the UK Bitcoin landscape, drawing parallels to the success of Bitcoin treasury companies in Japan and the United States. He highlighted the company’s unique positioning to capitalize on Bitcoin’s role in the evolving global financial system. Myers also pointed to the long-term advantages of building a robust Bitcoin treasury, noting the potential for value appreciation and market differentiation over time.

The Smarter Web Company has been actively integrating Bitcoin into its business model since 2023. The company provides web design, development, and marketing services and began accepting Bitcoin as a form of payment to align with its vision of financial innovation. In addition to its core services, the company is pursuing an acquisition strategy to expand its client base and recurring revenue streams. The Smarter Web Company has also outlined a "10 Year Plan," detailing its long-term goals and strategic direction.

The appointment of Jesse Myers reflects a broader trend of institutional and corporate adoption of Bitcoin. As crypto firms continue to advocate for clearer regulatory frameworks, the UK government faces increasing pressure to develop a national strategy for stablecoins and other digital assets. This move by The Smarter Web Company aligns with growing interest in Bitcoin as both a financial asset and a technological innovation.

Source: [1] Head Of Bitcoin Strategy Appointment (https://www.investegate.co.uk/announcement/rns/the-smarter-web-company-plc--swc/head-of-bitcoin-strategy-appointment/9066727)