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Strategy has announced an increase in the annual dividend yield for its Series A Perpetual Preferred Stock ("STRC") to 10.0%, signaling a strategic move to enhance shareholder value amid growing financial stability and market confidence. This adjustment aligns with the company’s recent financial performance and broader business
, which has been significantly reshaped by its focus on digital assets and evolving accounting practices [1].In the second quarter of 2025, Strategy reported $14 billion in operating income and $10 billion in net income, translating to $32.6 in diluted earnings per share. The company also held 597,325
as of June 30, 2025, with a year-to-date BTC Yield of 19.7%. This performance has positioned Strategy to meet the S&P 500 inclusion criteria, including positive earnings and sufficient market capitalization. The firm's market cap currently stands at $94.82 billion USD, ranking it among the top 250 most valuable companies globally [2].The adoption of new fair-value accounting standards in January 2025 has allowed Strategy to recognize unrealized gains on its bitcoin holdings, contributing to a dramatic improvement in reported earnings. This accounting shift has effectively transformed the company's financial statements, reflecting the growing significance of bitcoin as both a strategic asset and a performance driver [1].
Analysts have responded positively to Strategy’s capital-raising initiatives and financial performance. Canaccord Genuity analyst Joseph Vafi reiterated a Buy rating for Strategy with a price target of $464, citing the company’s successful preferred stock sales and innovative approach to
treasury management. Vafi highlighted that Strategy’s $6 billion in capital raised through preferred stock offerings ranks it among the most successful in U.S. capital markets history [3].With the potential for S&P 500 inclusion in September 2025, Strategy is positioned to achieve a landmark status as the first bitcoin-focused company to join the benchmark index. Such an inclusion would represent a symbolic milestone for the integration of digital assets into mainstream financial markets and could further elevate the company's profile and market influence [1].
The firm’s recent financial guidance also reflects strong confidence in the future performance of its holdings, with assumptions tied to a year-end bitcoin price of $150,000. As Strategy continues to refine its business model and expand its digital asset portfolio, the 10.0% dividend yield for
underscores its commitment to rewarding shareholders and reinforcing long-term investment appeal [1].Source: [1] Strategy Qualifies for S&P 500, Inclusion Decision Awaits (https://www.coindesk.com/markets/2025/09/01/strategy-qualifies-for-s-and-p-500-inclusion-decision-could-come-on-friday) [2] Strategy (MicroStrategy) (MSTR) - Market capitalization (https://companiesmarketcap.com/microstrategy/marketcap/) [3] Canaccord Genuity Reiterates a Buy Rating on Strategy Inc (https://finance.yahoo.com/news/canaccord-genuity-reiterates-buy-rating-041028364.html)

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