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Bitcoin’s potential ascent to $1 million is gaining traction as a narrative fueled by corporate treasury activity suggests a structural shift in institutional accumulation. While the cryptocurrency traded just above $118,000 recently—recovering from a two-week low at $114,500 on July 24—analysts highlight a methodical, algorithm-driven approach by corporate treasuries and spot-exchange traded funds. Unlike past retail-driven speculative cycles, this buildup is characterized by deliberate absorption of
through automated "drip buys," effectively removing coins from weaker hands and stabilizing price action for now [1].Swan, a Bitcoin-exclusive financial services firm, describes this as "the least euphoric bull market we’ve ever seen," framing subdued volatility as a precursor to explosive growth. The firm argues that institutional buyers are prioritizing balance sheet diversification over short-term speculation, a strategy that could set the stage for a prolonged price surge. Crypto influencer American HODL has echoed this sentiment, warning that as corporations increasingly list Bitcoin as a strategic reserve asset, the market could mirror the 1999 dot-com boom. "I think the treasury company bubble can get dot-com level large," he stated, predicting a 3–4 year rally that could push Bitcoin "well beyond a million dollars" [1].
Swan’s analysis outlines a four-phase roadmap to $1 million, currently in motion:
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4.
The firm frames this as a calculated supply shock, where institutional accumulation reduces circulating Bitcoin, creating artificial scarcity. This dynamic, combined with potential macroeconomic easing, could incentivize large-scale buyers like Nakamoto, Twenty One Capital, and Strive Asset Management to execute massive bids after structuring SPVs and M&A deals [1].
Critics caution that the success of corporate treasuries as dominant buyers depends on regulatory clarity and macroeconomic stability, both of which remain uncertain. Additionally, the absence of immediate euphoria—typically a hallmark of asset bubbles—does not guarantee a smooth trajectory. While historical parallels to the 1999 dot-com era suggest a self-reinforcing cycle, the current landscape involves novel infrastructure and market participants.
The convergence of algorithmic buying, institutional adoption, and macroeconomic tailwinds has created a unique backdrop. As corporate treasuries continue reshaping Bitcoin’s supply dynamics, the market watches for signs that the next chapter—potentially capped at $1 million—is unfolding.
Sources:
[1] [Bitcoin to $1M? Corporate Treasury Boom Could Spark Dot-Com Level Mania] [https://cryptopotato.com/bitcoin-to-1m-corporate-treasury-boom-could-spark-dot-com-level-mania/].

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