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Bitcoin’s dominant position in the digital asset space is under scrutiny from influential figures like Pierre Rochard, who argues the cryptocurrency remains uniquely suited to serve as the foundation of corporate treasury strategies amid increasing competition from alternatives such as
and . Rochard’s thesis hinges on the fundamental distinction between as a monetary asset and other blockchain projects, which he describes as speculative technology ventures rather than store-of-value assets. This perspective is gaining traction as public companies increasingly adopt Bitcoin as a strategic reserve asset, contrasting sharply with the risks associated with alternative digital asset treasuries (DATs) that prioritize exposure to altcoins.The recent volatility in the Bitcoin market has raised questions about the sustainability of its bull run. On September 4, 2025, Bitcoin fell below $110,000, marking a continuation of its pullback from an all-time high of $123,640 in August. Analysts from Bitfinex noted that the cryptocurrency is in its third consecutive week of retracement, with the average historical correction in a bull market being around 17%. If current trends continue, Bitcoin could test a potential floor between $93,000 and $95,000, according to the report. Meanwhile, LMAX Group’s market strategist Joel Kruger offered a more cautiously optimistic outlook, suggesting the correction might be shallower if ETF inflows, corporate treasury allocations, and favorable regulatory developments materialize in the coming months.
The debate over Bitcoin’s role as a treasury asset is being further fueled by high-profile corporate entries into the space.
, a family-backed firm, has entered the market and is leveraging its connections to for power deals, aiming to gain an edge in an increasingly competitive mining landscape. The company is also pursuing a hybrid model that combines mining with strategic Bitcoin accumulation and brand-driven value amplification, a strategy reminiscent of traditional Trump-world business approaches. However, with mining already a capital- and energy-intensive industry, American Bitcoin’s success will likely depend on its ability to secure low-cost energy and navigate regulatory hurdles in a sector that remains heavily scrutinized.Bitcoin’s growing acceptance by institutional investors and corporations contrasts sharply with the volatility and uncertainty surrounding altcoins. Rochard argues that while Ethereum and other blockchains may offer advanced technical capabilities or governance models, they lack Bitcoin’s inherent monetary properties—finite supply, predictable issuance, and resistance to change. These characteristics make Bitcoin a stable and verifiable store of value, a quality that aligns with the long-term goals of corporate treasuries. In contrast, altcoins often operate under fluid governance structures, undergo frequent protocol changes, and rely on speculative narratives to sustain interest, making them ill-suited for conservative capital stewardship.
As the digital asset landscape evolves, Bitcoin’s structural advantages may ensure its continued dominance. The recent launch of DAT strategies by companies like
and highlights the risks of allocating corporate capital to altcoins, with some firms experiencing significant declines in value. Rochard warns that these moves reflect a fundamental misunderstanding of what makes Bitcoin uniquely valuable. While altcoins may capture short-term market sentiment, they introduce governance, regulatory, and liquidity risks that can undermine the stability of a corporate balance sheet. In this context, Bitcoin’s role as a non-sovereign, finite, and battle-tested monetary asset appears irreplaceable for companies seeking to future-proof their capital structures.Source: [1] Bitcoin bear market due in October with $50K bottom target (https://cointelegraph.com/news/bitcoin-bear-market-in-october-with-50k-bottom-target-analysis) [2] Trump family-backed American Bitcoin is a different sort of (https://www.axios.com/2025/09/04/trump-abtc-american-bitcoin) [3] Bitcoin Price News: BTC Slips Below $110K (https://www.coindesk.com/markets/2025/09/04/bitcoin-slips-below-usd110k-as-analysts-weigh-risk-of-deeper-pullback) [4] Why Only Bitcoin Belongs On Corporate Balance Sheets (https://bitcoinmagazine.com/news/the-dat-delusion-why-only-bitcoin-belongs-on-corporate-balance-sheets)
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