Bitcoin News Today: Bitcoin Market Cap Surpasses Amazon Briefly on ETF-Driven Momentum

Bitcoin’s market capitalization briefly surpassed that of Amazon on August 11, 2025, reaching approximately $2.42 trillion. This momentary milestone was driven by growing institutional interest and the increasing influence of exchange-traded funds (ETFs) in the cryptocurrency market. The surge reflects the expanding acceptance of Bitcoin among institutional investors, who are now using regulated and liquid investment vehicles to gain exposure to digital assets [1].

The approval of spot Bitcoin ETFs in the U.S. by the Securities and Exchange Commission (SEC) in January 2024 marked a turning point. These products, including the ARK 21Shares Bitcoin ETF, have enabled traditional asset managers to allocate capital to Bitcoin in a more structured and compliant manner. Collectively, U.S. Bitcoin ETFs now hold more than 1 million BTC, translating into a combined market value exceeding $72.5 billion [3].

The timing of Bitcoin’s market cap surpassing Amazon aligned with a broader upward movement in financial markets. The Nasdaq 100 reached a record high during the week of August 5–9, 2025, partly fueled by strong performance from the technology sector [4]. However, the primary driver behind Bitcoin’s valuation increase was the continued inflow of capital through ETFs and the growing number of institutional allocations to crypto assets.

Kathy Wood, CEO of ARK Invest, highlighted the significance of the event, stating that Bitcoin’s temporary valuation above Amazon reflects the overwhelming demand for digital assets. Institutional participation has not only boosted liquidity but also contributed to a more normalized perception of Bitcoin as a legitimate asset class [2].

Despite the symbolic nature of the milestone, it is important to note that the market cap crossing was short-lived. Bitcoin’s valuation quickly receded below Amazon’s as market conditions shifted, underscoring the still-developing and volatile nature of the crypto asset class [1].

The broader digital asset market also saw a period of strength, with Ethereum reaching a new high for 2025 and altcoins like XRP and LINK experiencing significant gains [6]. This suggests that the momentum behind Bitcoin is part of a larger trend toward increased adoption and investment in digital assets.

The event reaffirms that regulatory clarity, institutional infrastructure, and the evolution of investment products are key factors in the ongoing legitimization of cryptocurrencies. As more institutional players assess their exposure to digital assets, the underlying infrastructure supporting Bitcoin and other cryptocurrencies is expected to continue evolving [5].

Source: [1] https://www.facebook.com/groups/2390763891164327/posts/407156****084493/

[3] https://cryptodnes.bg/en/tag/bitcoin/page/52/

[4] https://seekingalpha.com/article/4811720-weekly-commentary-anything-but-normal-times

[6] https://ca.finance.yahoo.com/quote/SVG.V/news/