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Binance has initiated the Bitlayer Booster Program, distributing 5.7 million Bitlayer (BTR) tokens as part of a broader 30 million BTR allocation, representing 3% of the token’s total supply [1]. Launched on July 24, 2025, the program targets users with at least 61 Binance Alpha Points, a metric tied to engagement with select blockchain projects via the Binance Wallet. The initiative aims to accelerate adoption of Bitlayer’s ecosystem by incentivizing participation in
Layer 2 (BitVM) smart contract development, a strategic move to expand decentralized finance (DeFi) applications on the Bitcoin network [2].The airdrop strategy mirrors Binance’s prior successful campaigns, such as those for Arbitrum and zkSync, where early-stage token distributions drove ecosystem growth [2]. By aligning BTR distribution with Alpha Points, the exchange leverages its existing user base to foster liquidity and network activity. However, the tokens are not yet publicly listed, pending a token generation event (TGE), which may determine future market dynamics. Early participants, who qualify for the 5.7 million BTR reward pool, are expected to benefit from potential liquidity as the project matures [2].
Market data reflects mixed short-term performance for BTR. As of July 26, 2025, the token traded at $0.04, with a 2.13% 24-hour price increase and a 10.82% rise over 90 days, according to CoinMarketCap [2]. Despite these gains, 24-hour trading volume declined by 27.41%, indicating fluctuating demand. Analysts note that while airdrop campaigns can temporarily boost trading activity, long-term success depends on sustained user engagement and Bitlayer’s ecosystem development [2]. Coincu highlights that Bitcoin Layer 2 integrations like BitVM could facilitate DeFi expansion, though widespread adoption remains pending [2].
Community enthusiasm for the program is evident, with active discussions on Binance’s platforms. The initiative aligns with Binance’s historical Pre-TGE model, which has previously elevated initial trading activity for new tokens [1]. By prioritizing Alpha Points-based eligibility, the exchange reinforces its role in shaping token economics through user-centric strategies. The Bitlayer Booster Program could serve as a blueprint for future collaborations between Binance and blockchain projects aiming to amplify adoption [1].
The program underscores Binance’s commitment to fostering innovation in Bitcoin-based DeFi. By allocating a significant portion of Bitlayer’s token supply to early adopters, the exchange incentivizes participation in BitVM’s development, potentially enhancing Bitcoin’s utility beyond its current use cases. However, the success of this initiative will hinge on whether the influx of BTR holders translates into meaningful network effects and sustained ecosystem growth.
Sources:
[1] AInvest. "Solana News Today: Binance Launches Bitlayer Booster..." https://www.ainvest.com/news/solana-news-today-binance-launches-bitlayer-booster-30m-btr-airdrop-3-supply-drives-defi-2-13-24h-gain-2507/
[2] Coincu. "Binance Launches Bitlayer Booster Event with 5.7 Million..." https://coincu.com/airdrop/binance-launches-bitlayer-booster-event/

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