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Japan-based Metaplanet has increased its
holdings to approximately 18,991 BTC following a recent $11.6 million acquisition, adding 103 BTC at an average price of $113,491 per token [1]. The company's total Bitcoin stash is now valued at roughly $2.14 billion at current exchange rates, with an average acquisition cost of $102,712 per coin [2]. This brings Metaplanet's cumulative Bitcoin investments to approximately $1.95 billion, positioning it as the seventh-largest publicly listed Bitcoin holder in the world, behind companies like Inc. and Bullish [3]. The firm has consistently executed a rapid accumulation strategy, having added 775 BTC just days before the latest purchase.The latest acquisition is part of Metaplanet’s broader Bitcoin Treasury Operations, a strategy formalized last year to treat Bitcoin as a core corporate reserve asset [2]. The company has leveraged capital markets tools such as share issuance and bond programs to fund Bitcoin purchases, with the latest buy partially supported by the exercise of 49,000 stock acquisition rights, which issued 4.9 million new shares and increased the company's outstanding shares to 722 million [1]. While this financing mechanism dilutes existing shareholders, it allows for continued accumulation without depleting cash reserves.
Metaplanet’s aggressive strategy aligns with a broader trend of corporate Bitcoin adoption, particularly in Asia. In the past month alone, five public companies have announced significant Bitcoin treasury initiatives, including Ming Shing Group’s $483 million and KindlyMD’s $679 million purchases [1]. The company has also redeemed $20.4 million in bonds as part of its balance sheet optimization efforts, reflecting its ongoing focus on liability management while expanding its Bitcoin war chest [2]. This approach has drawn comparisons to U.S.-based MicroStrategy, with Metaplanet being dubbed "Asia’s MicroStrategy" by industry observers [2].
The company’s inclusion in the FTSE Japan Index, upgrading from small-cap to mid-cap status, has added another layer of institutional credibility. This inclusion, effective after market close on September 19, is expected to facilitate passive inflows of institutional capital into Metaplanet and, indirectly, into Bitcoin [1]. This move could enhance liquidity and long-term stability for the company while signaling to other corporations that Bitcoin treasury strategies can be integrated into traditional equity benchmarks.
Metaplanet’s performance metrics, such as "BTC Yield" and "BTC Gain," have shown strong returns on its Bitcoin strategy. In the first quarter of 2025, the firm reported a 95.6% yield, with more modest but still impressive returns of 29.1% in July through late August, and 129.4% in Q2 [3]. These metrics highlight Metaplanet’s ability to consistently acquire Bitcoin at strategic price points, even amid market volatility. The firm’s investment has generated a total return of 479.5%, far outperforming traditional equity strategies [3].
The firm’s CEO, Simon Gerovich, has emphasized the importance of Bitcoin in corporate treasury management, describing the recent purchase as "another important milestone on our journey as Japan’s leading Bitcoin treasury company" [1]. Eric Trump, who joined Metaplanet as a strategic adviser in March, is expected to attend the company's next shareholder meeting in Tokyo and has previously predicted Bitcoin could reach $175,000 by the end of 2025 [3]. His involvement underscores the increasing convergence between traditional finance and institutional Bitcoin strategies.
As Metaplanet continues to accumulate Bitcoin, it also faces challenges, including the volatility of the asset and the potential for unexpected swings in equity prices due to passive index-driven flows. However, its strategic approach—combining financing innovation, market timing, and institutional alignment—suggests that corporate Bitcoin holdings may become an increasingly significant factor in both equity and crypto markets in the coming months [1].
Source:
[1] Bitcoin Price Drops Below $112000 As Metaplanet Announces To Buy $11.7M Worth Of Bitcoin (https://bitcoinmagazine.com/markets/bitcoin-price-drops-below-112000-as-metaplanet-announces-to-buy-11-7m-worth-of-bitcoin)
[2] Metaplanet Pushes Bitcoin Holdings Higher With Fresh $11.8M Buy, Now Holds Near 19K BTC (https://finance.yahoo.com/news/metaplanet-pushes-bitcoin-holdings-higher-051520918.html)
[3] Metaplanet Grow Bitcoin Holdings With $11.6M Purchase Amid Michael Saylor’s Buy Signal (https://coingape.com/metaplanet-grow-bitcoin-holdings-with-11-6m-purchase-amid-michael-saylors-buy-signal/)

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