Bitcoin News Today: Amdax Launches Europe’s First Public Bitcoin Treasury Company

Amdax, a Dutch cryptocurrency service provider, has launched AMBTS B.V., positioning it as Europe’s first publicly listed Bitcoin treasury company. The initiative, which aims to accumulate 1% of the global Bitcoin supply, reflects the growing institutional interest in Bitcoin as a strategic reserve asset. AMBTS will operate as a stand-alone entity with independent governance, but will leverage Amdax’s existing infrastructure and regulatory compliance framework. The firm plans to list on Euronext Amsterdam, a move that could establish a new regulatory precedent for Bitcoin investment vehicles in Europe [1].

Lucas Wensing, CEO of Amdax, emphasized that the timing of the initiative is strategic, citing that over 10% of Bitcoin’s supply is already held by institutions and corporations globally. The listing on Euronext Amsterdam is expected to provide institutional investors with a regulated and long-term exposure to Bitcoin, further legitimizing its role in corporate and investment portfolios [4].

The company’s goal to hold 1% of the total Bitcoin supply would require acquiring over $24 billion worth of BTC at current prices. AMBTS intends to raise capital in stages through the markets to fund its accumulation strategy and increase Bitcoin-per-share metrics for shareholders [2]. This approach mirrors the corporate Bitcoin strategies of firms in the U.S. and Asia, such as MicroStrategy and Metaplanet, both of which have made significant Bitcoin holdings [7].

AMBTS’s listing on Euronext Amsterdam could signal a broader shift in European financial markets toward the institutional adoption of digital assets. The company’s approach is expected to attract long-term investors by offering a regulated structure for Bitcoin investment, potentially increasing trust and participation in the asset class. Analysts suggest that this development may encourage other financial entities to pursue similar strategies, reinforcing the growing acceptance of Bitcoin as a legitimate corporate asset [6].

Despite the optimism, Bitcoin-related assets remain volatile, as seen in the fluctuating stock prices of firms with significant Bitcoin holdings. This volatility underscores the risks associated with the nascent asset class. However, Amdax’s initiative marks a significant step toward institutionalizing Bitcoin in Europe, offering a regulated and transparent vehicle for investors seeking exposure to the cryptocurrency.

Amdax, which was granted a Markets in Crypto-Assets Regulation (MiCA) license by the Dutch Authority for the Financial Markets in June 2025, is well-positioned to support AMBTS’s listing ambitions [3]. The firm’s regulatory compliance experience and infrastructure are key to navigating the evolving legal and financial landscape for Bitcoin investment in Europe.

The broader trend of institutional Bitcoin adoption is gaining momentum across Europe, with at least 15 companies having already disclosed Bitcoin holdings on their balance sheets. These firms include Germany-based Bitcoin Group, UK-based Smarter Web Company, and France-based The Blockchain Group [5]. Amdax’s AMBTS venture is expected to further accelerate this trend by offering a regulated and scalable model for Bitcoin accumulation and investment [6].

Source:

[1] Reuters (https://www.reuters.com/business/dutch-crypto-firm-amdax-aims-launch-bitcoin-treasury-company-euronext-2025-08-18/)

[2] Cointelegraph (https://cointelegraph.com/news/dutch-crypto-firm-bitcoin-treasury-amsterdam-s-euronext)

[3] CryptoPotato (https://cryptopotato.com/another-one-dutch-firm-amdax-to-roll-out-bitcoin-treasury-strategy/)

[4] TradingView (https://www.tradingview.com/news/cryptonews:69222587c094b:0-amdax-unveils-euronext-bound-bitcoin-treasury-targeting-1-supply-europe-s-microstrategy)

[5] Coinpaper (https://coinpaper.com/10561/dutch-firm-amdax-launches-bitcoin-treasury-eyes-1-of-btc-supply)

[6] Live (https://www.livebitcoinnews.com/dutch-firm-amdax-unveils-1-bitcoin-treasury-ambition/)

[7] CoinCentral (https://coincentral.com/amsterdam-set-to-host-pioneering-bitcoin-treasury-with-amdax-launch/)

[8] Coinpedia (https://coinpedia.org/news/amdax-to-launch-bitcoin-treasury-company-to-hold-1-of-bitcoin-supply-on-euronext/)