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Amdax, an Amsterdam-based crypto service provider, has announced the launch of AMBTS B.V., a new
treasury company with the ambitious goal of acquiring 1% of Bitcoin’s total supply—approximately 210,000 BTC—positioning itself as a European counterpart to MicroStrategy [1]. This move comes as Amdax prepares to list AMBTS on Euronext Amsterdam, leveraging the company’s regulatory standing and infrastructure to offer institutional investors a compliant gateway into Bitcoin [1].Founded in 2019 and operating under one of the Netherlands’ most rigorous regulatory frameworks, Amdax has already secured registration with the Dutch Central Bank and early approval under Europe’s Markets in Crypto-Assets Regulation (MiCA) [1]. Its compliance focus is further underscored by ISAE 3000 audits, highlighting its commitment to governance and risk management [1]. The new treasury, AMBTS, will function as a standalone entity with independent governance but will retain strong ties to Amdax’s operational and technical expertise [1].
Lucas Wensing, Amdax’s CEO, emphasized the strategic timing of the initiative, citing rising inflation, geopolitical uncertainty, and Bitcoin’s low correlation with traditional assets as key drivers of institutional interest [1]. “With now more than 10% of supply held by corporations, governments, and institutions, we believe the time has come to establish a Bitcoin treasury company in Europe,” Wensing stated [1]. The firm plans to launch with a private financing round, with proceeds directly allocated to Bitcoin accumulation, and will subsequently use capital markets to scale its holdings in multiple phases [1].
The benchmark for this strategy is MicroStrategy, which currently holds 629,376 BTC, making it the largest public holder globally [1]. According to BitcoinTreasuries.net, more than 977,000 BTC are held across 100 public companies, a figure that has risen by nearly 14% in the past month [1]. Other notable corporate holders include Marathon Holdings (over 50,000 BTC), Germany’s Bitcoin Standard Treasury Company (30,000 BTC), Japan’s Metaplanet (nearly 19,000 BTC), and
(close to 10,000 BTC) [1].Amdax’s ambitions also align with the broader trend of institutional adoption, as Bitcoin’s appeal as a macroeconomic hedge continues to grow [1]. However, U.S. Treasury Secretary Scott Bessent has clarified that the government will not be purchasing Bitcoin for its Strategic Reserve, instead relying solely on seized assets [1]. This announcement has tempered expectations for additional U.S. government demand in the asset class [1].
While Bitcoin recently slid below $116,000 amid a sharp correction, it remains up 25% year-to-date, second only to gold among major assets [1]. Analyst Charlie Bilello noted that this marks the first time Bitcoin and gold have ranked as the top two-performing assets in a single calendar year [1]. Despite recent volatility, some analysts, including well-followed trader “Cyclop,” suggest the asset may consolidate in the $112,000–$120,000 range through Q3 before potentially breaking higher [1].
Sources:
[1] https://cryptonews.com/news/amdax-bitcoin-treasury-1-percent-euronext-listing/

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