Bitcoin News Today: Amdax's Bold Play: Betting €20M to Own 1% of Bitcoin’s Supply
Amsterdam-based Amdax, a licensed crypto-asset service provider, is advancing its strategyMSTR-- to establish a dedicated BitcoinBTC-- treasury company, AMBTS (Amsterdam Bitcoin Treasury Strategy). The firm has secured €20 million in an initial financing round through private placements, meeting the minimum target of its fundraising effort, which is capped at €30 million and expected to close by September 2025. The capital will be used to initiate a Bitcoin accumulation strategy, with long-term ambitions to grow into a 1% Bitcoin treasury company, owning a minimum of 210,000 BTC—equivalent to 1% of Bitcoin’s total supply. AMBTS is designed as a standalone entity with a focused corporate strategy, while benefiting from Amdax’s operational expertise in custody, trading, and asset management for digital assets. The company has secured a MiCAR license and operates with a broad client base, including private, corporate, and institutional investors.
AMBTS aims to list on Euronext Amsterdam, positioning itself as part of a broader movement in Europe to develop a regulated digital assetDAAQ-- industry. The firm’s corporate structure is built to leverage capital markets for Bitcoin purchases, aiming to generate equity appreciation and increase Bitcoin per share for its shareholders. Lucas Wensing, CEO of Amdax and co-founder of AMBTS, emphasized the growing interest from investors in a Bitcoin treasury model, noting that the current appetite for the initial financing round signals strong support for the initiative. Amdax, as the primary initiator of AMBTS, maintains an arms-length relationship with the new entity, ensuring operational independence while providing strategic and technical support.
The emergence of AMBTS aligns with broader trends in corporate Bitcoin treasury strategies, as seen in the aggressive accumulation plans of other companies such as SequansSQNS--, which aims to amass 100,000 BTC by 2030. However, the model is not without challenges, as illustrated by the recent struggles of Strategy Inc. (formerly MicroStrategy), whose Bitcoin premium has shrunk amid concerns over financing tactics and market sustainability. The broader corporate treasury approach—raising capital to buy Bitcoin and leveraging the asset for equity valuation—faces growing scrutiny as market dynamics shift and competition increases. Spot Bitcoin ETFs and alternative digital assets are also gaining traction, offering investors different avenues to exposure without the corporate governance risks tied to equity-based models.
The success of Amdax’s AMBTS initiative will depend on several factors, including continued investor confidence in the model, favorable market conditions, and disciplined capital allocation. Given the current trajectory, AMBTS is on a path to becoming a significant player in the European digital asset landscape. If the firm achieves its goal of securing the full €30 million in funding, it could significantly accelerate its Bitcoin accumulation timeline. However, the volatile nature of the crypto market means that AMBTS must remain agile and prepared to adapt to changing conditions.
In addition to AMBTS, the broader corporate Bitcoin treasury sector continues to evolve, with new entrants and alternative strategies emerging. While the model has shown promise, particularly in periods of strong Bitcoin performance, it remains vulnerable to market corrections and shifts in investor sentiment. Analysts have noted that the sustainability of such strategies will depend on the ability of firms to balance capital-raising efforts with shareholder value preservation. For AMBTS, this means maintaining transparency, adhering to sound corporate governance, and ensuring that its Bitcoin acquisition strategy is aligned with long-term financial objectives.
As the European digital asset market matures, AMBTS and similar initiatives will play a key role in shaping the regulatory and operational frameworks for institutional participation in crypto. By leveraging the strengths of a regulated European structure, Amdax aims to provide a compelling investment opportunity for institutional investors while contributing to the development of a more robust digital asset ecosystem. The outcomes of the firm’s capital-raising and listing efforts will be closely watched by industry participants and regulators alike.
Source: [1] Amsterdam-based Amdax's new Amsterdam Bitcoin ... (https://siliconcanals.com/amdaxs-ambts-secures-20m/) [2] EUR 20 million committed so far in initial financing round ... (https://www.emerce.nl/wire/eur-20-million-committed-so-far-initial-financing-round-amsterdam-bitcoin-treasury-strategy-ambts) [3] Sequans Unveils Ambitious 100000 BTC Treasury Strategy (https://bitbo.io/news/sequans-bitcoin-treasury-plan/)

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