Bitcoin News Today: Altcoin Google Searches Near 2021 Highs as ETF Filings and Corporate Holdings Surge

Google searches for “altcoin” and “Ethereum” have surged to multi-year highs, with the former reaching levels not seen since 2021 and the latter hitting a two-year peak [1]. This growing retail interest coincides with an acceleration in institutional crypto activity, particularly in the form of exchange-traded fund (ETF) filings. Over 31 altcoin ETF applications have been submitted to U.S. regulators in the first half of 2025, signaling a maturing market for diversified crypto exposure [1].

Among the most notable ETF proposals is one from Canary Capital, which submitted a spot ETF to track the SUI token from Sui blockchain. Cboe BZX recently requested approval to list the fund, potentially making it the first U.S. ETF to hold SUI tokens [1]. Analysts from Bloomberg Intelligence have assigned high approval odds for several altcoin ETFs, including 95% for Solana, XRP, and Litecoin, and 90% for Dogecoin, Cardano, and Polkadot [1].

Corporate treasuries are also shifting beyond Bitcoin, with Ethereum emerging as a key reserve asset. Companies like Metaplanet, BitMine, and SharpLink Gaming are holding billions of dollars in Ether, while many are also staking their holdings to generate yield [1]. Solana has seen strong adoption in corporate treasuries as well, with DeFi Development Corp holding nearly one million SOL tokens and Upexi increasing its holdings to two million in July [1]. Chainlink has also made inroads, with the launch of the Chainlink Reserve converting fees and payments into LINK tokens [1].

The market performance reflects this growing institutional and retail interest. Ethereum’s price has risen 30% in the past week and 78% year-to-date, trading near its all-time high of $4,878.26 [1]. Other altcoins have also posted gains, with XRP up 10%, SOL up 19.3%, SUI up 15%, and LINK up 43% in the past seven days [1]. Bitcoin’s dominance has declined from 65% to 59% over two months, indicating a shift in investor focus toward altcoins [1]. The Altcoin Season Index has climbed from 29 to 39, approaching levels historically associated with a full altcoin season [1].

On-chain data reveals additional momentum, with decentralized exchange (DEX) trading volumes reaching a quarterly high of $898 billion in Q2 2025 [1]. This suggests increased altcoin activity beyond mainstream exchanges. The total crypto market cap has risen to $4.11 trillion, with daily trading volume climbing 30.31% to $237.92 billion [1].

The current market environment draws comparisons to previous bull cycles, such as those following Bitcoin halvings in 2017 and 2021. The altcoin market cap has hit a three-month high of $1.67 trillion, while Bitcoin’s remains at $2.39 trillion [1]. Analysts note that the combination of rising retail curiosity, institutional interest, and growing corporate adoption could drive further price gains for altcoins.

Source: [1] Altcoin Google searches hit highest since 2021 amid ETF, treasury moves (https://www.coinglass.com/ru/news/533467)