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Cryptocurrency is increasingly viewed as a strategic asset by top financial leaders, with a Deloitte Q2 2025 CFO Signals survey revealing that 99% of chief financial officers at firms generating over $1 billion in annual revenue expect crypto to become part of their long-term business operations [1]. This marks a significant shift from speculative interest to a more integrated approach, with applications in treasury management, payments, and supply chain optimization. The survey, conducted among 200 CFOs, highlights that digital assets are no longer confined to theoretical discussions but are actively reshaping corporate financial strategies [1].
The adoption rate varies by company size. Among firms with revenues exceeding $10 billion, 24% of CFOs anticipate that their finance departments will directly invest in non-stable cryptocurrencies such as Bitcoin and Ether within the next two years, compared to 15% across all surveyed firms [1]. Similarly, stablecoin usage is on the rise, with 15% of billion-dollar firm CFOs expecting to accept stablecoins for payments within 24 months, a figure that jumps to 24% among the largest corporations [1]. The key drivers for this shift include customer privacy (45%) and payment efficiency (39%) [1].
Despite the growing confidence, challenges persist. Price volatility remains the top concern for 43% of CFOs, particularly for non-stable cryptocurrencies like Bitcoin and Ether [1]. Accounting complexity and regulatory uncertainty also pose significant hurdles, with 42% and 40% of respondents, respectively, identifying these as key barriers. The lack of clear US GAAP standards for crypto assets and ongoing shifts in US policy have created uncertainty, slowing down aggressive adoption [1].
Beyond finance, crypto and blockchain technologies are being explored for broader operational applications. More than half of the surveyed CFOs see potential for these technologies in supply chain management and asset tracking, leveraging blockchain’s transparent and immutable ledger for payment verification and audit processes [1]. Internally, discussions around crypto are becoming more frequent, with 37% of CFOs engaging their boards and 41% consulting with chief investment officers. Only 2% of respondents reported no internal discussions, signaling a widespread recognition of the potential business impact [1].
The broader institutional investment landscape also reflects increased interest. A March 2025 survey by Coinbase and EY-Parthenon found that 83% of institutional investors plan to increase their crypto exposure in 2025, with a diversification strategy extending beyond Bitcoin and Ether to include assets like Solana and XRP [1]. A majority of these investors expect to allocate at least 5% of their portfolios to digital assets in the coming year, further embedding crypto into institutional investment frameworks.
These trends indicate that while caution remains—especially regarding volatility and regulation—the strategic value of cryptocurrency is increasingly acknowledged. As regulatory clarity improves and infrastructure develops, the transition from planning to implementation is expected to accelerate, making digital assets a more integral part of corporate finance and operations [1].
Source:
[1] 99% of CFOs Expect to Use Crypto for Business, Deloitte (https://cointelegraph.com/news/99-percent-of-cfos-plan-to-use-crypto-two-years)

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