Bitcoin Hits $120,000 All-Time High With Little Public Frenzy

Bitcoin has surpassed the $120,000 mark, reaching a new all-time high in July 2025. However, this significant milestone has not sparked the usual frenzy of excitement or a surge in online searches. Unlike previous peaks, the current rise in Bitcoin's value is occurring without the typical viral buzz or fear of missing out (FOMO) that has characterized past bull runs.

Google searches for the keyword “Bitcoin” remain surprisingly low, well below the levels seen in 2017 or 2021. This lack of noise at a key moment raises questions about whether it is a sign of market maturity or an indication of growing disinterest. Several factors contribute to this drop in interest, including media saturation, the rise of institutional investors, and changing information consumption habits.

One of the key factors is the absence of the novelty effect. In 2017 and 2021, Bitcoin was seen as a young technological revolution, but in 2025, it is viewed as a more mature asset, almost institutionalized. Media saturation also plays a role; Bitcoin is no longer a surprise or a discovery but is part of the financial landscape, and its rise no longer triggers the shock effect of first times. Additionally, better-informed investors, who do not necessarily consult Google for information, use far more technical specialized channels. Increasing indirect exposure through ETFs or diversified allocation portfolios mechanically reduces “active” searches on the subject. The current rally is mainly fueled by professional flows, little sensitive to viral dynamics or social frenzy.

This context gives the current rise of Bitcoin a radically different tone from previous ones: more technical, quieter, but no less powerful. This low visibility is not necessarily a sign of disinterest but rather a reflection of a changing investor profile. Current market drivers seem much less influenced by popular search trends than before. The dominant players in this bullish cycle are institutions, asset managers, hedge funds, and ETF holders whose decisions are independent of social networks or Google queries. They operate behind the scenes, often discreetly, but with massive volumes. The explosion of spot Bitcoin ETFs in the United States and the rise of regulated trading platforms have restructured investment channels, relegating the general public to a secondary role.

Many individuals, still marked by losses from the previous bear market, remain sidelined. Spontaneous enthusiasm is replaced by palpable mistrust. Additionally, waves of regulation, anti-crypto campaigns in some countries, and the complexity of the tax environment contribute to this decline in popular attention. Paradoxically, this lack of euphoria could even be seen as a sign of market maturity. This evolution raises questions about the future role of retail investors. Far from signaling their definitive withdrawal, this silence could precede a possible comeback if the upward trend continues. History of bull runs shows that the public never arrives first. and mainstream media picks it up again, a resurgence of interest might then emerge.