Bitcoin Faces Major Sell Wall at $95K as Price Struggles Against Gold

Bitcoin (BTC) is currently trading near $93,000, encountering a critical resistance level at $95,000 marked by a $24 million sell wall according to analysis. This price action reflects ongoing market uncertainty as traders and investors assess whether the asset can overcome this barrier. Institutional demand remains supportive, with US-listed spot ETFs recording a $697.25 million inflow on Monday, the largest since early October.

Strategy Inc. (MSTR) has reinforced its position in Bitcoin by adding 1,287 BTC to its reserves, bringing the total holdings to 673,783 BTC. This move underscores the firm's long-term conviction in the asset. In addition, the company increased its USD reserve by $62 million, reaching $2.25 billion in total.

Bitcoin's price has closed above the upper consolidation range of $90,000, testing the 61.8% Fibonacci retracement level at $94,253. However, it remains below the critical $95K level. A breakout above this price would likely trigger renewed bullish momentum, pushing BTC toward the $100,000 psychological level.

Why Did This Happen?

Bitcoin faces a $24 million sell wall at $95K, primarily concentrated on platforms like Coinbase and Binance. This sell wall represents a significant barrier for price movement, as large whale orders have the potential to influence market sentiment. Analysts suggest this resistance could serve as a test of both retail and institutional demand.

Technical indicators are mixed. The RSI on the daily chart reads 64, indicating bullish momentum is gaining traction. However, the price action is showing signs of weakness as BTC struggles against gold, with gold reaching $4,491 per ounce.

What Are Analysts Watching Next?

Analysts are closely monitoring Bitcoin's ability to close above $93,500 on a weekly basis. A close above this level could confirm a potential breakout from the current trading range. The weekly close will be crucial in determining whether the mid-term bullish bias is sustained.

Institutional buying has returned to the market, with over $1 billion in ETF inflows recorded in the first two trading days of 2026. This renewed demand is seen as a positive sign for Bitcoin's near-term outlook. Additionally, Bitcoin treasury companies have flipped to net buying again, indicating a return of confidence in the asset.

What Are the Key Resistance Levels to Watch?

The $95K sell wall is a key focus for traders. A strong breakout above this level could trigger a rally toward $100K. If Bitcoin fails to break through, a rejection may lead to short-term volatility and consolidation.

On the downside, the $93,500 level is seen as critical support. A weekly close below this level could bring renewed selling pressure. The $88K to $85K range also serves as a short-term support zone, with further downside potential if this area fails.

Market analysts remain cautious, with some suggesting this rally could be the final leg before a larger move lower. The current phase is described as a fragile consolidation period, with mixed signals from technical indicators.

Whale accumulation continues to be a positive sign for Bitcoin. Large stakeholders have added 56,227 BTC to their balances since Dec. 17, while retail traders are selling off smaller positions. This trend indicates a transfer of ownership from weaker hands to long-term holders.

Bitcoin's path to $100K depends on institutional demand and liquidity conditions. With US-session selling pressure abating, the path of least resistance appears to be higher. If Bitcoin can sustain momentum above $94K, the next major target would be the psychological $100K level.

Analysts are also watching the US Federal Reserve's balance sheet for signs of liquidity expansion. A monthly MACD golden cross has formed, which last occurred in 2019, preceding a major BTC rally. This shift in macroeconomic conditions may provide further support for Bitcoin in early 2026.