Bitcoin Dip Hack: Matt Hougan's Simple Solution to Overcome FOMO

Matt Hougan, CEO of Bitwise, suggests using a sticky note to set a pre-determined buy target for Bitcoin during a dip. He believes this can help investors overcome FOMO and hesitation when the market drops. Fundstrat's Tom Lee agrees, stating that discipline, not emotion, separates winners from panic sellers. Hougan advises writing the buy target down to ensure a disciplined approach.

Michael Saylor’s Strategy, the world’s largest public Bitcoin holder, recently added 3,081 Bitcoin (BTC) to its balance as the price tumbled to $112,000 last week [1]. This acquisition, valued at $356.9 million, was made at an average price of $115,829 per coin, according to a US Securities and Exchange Commission filing on Monday.

The purchase brings Strategy’s total Bitcoin holdings to 632,457 BTC, purchased for about $46.5 billion at an average price of $73,527 per coin. This acquisition follows two modest buys in August, including a 430 BTC purchase and a 155 BTC buy, totaling 3,666 BTC for the month. This marks a significant decline from the 31,466 BTC bought in July and the 17,075 BTC in June.

Strategy’s BTC yield, a key performance indicator (KPI) representing the percentage change in the ratio between its BTC holdings and assumed diluted shares outstanding, has been slowly climbing. After reaching 25% year-to-date in July 2025, the yield increased to 25.4% as of Monday. The company revised its 2025 Bitcoin KPI targets in late July, increasing the BTC yield target from 25% to 30% [1].

Meanwhile, Metaplanet, another corporate Bitcoin holder, has strengthened its position by purchasing an additional 103 BTC for $11.7 million. This latest move brings the company’s total Bitcoin stash to 18,991 BTC, worth around $1.95 billion at current market prices [2].

As market volatility continues, Matt Hougan, CEO of Bitwise, suggests using a sticky note to set a pre-determined buy target for Bitcoin during a dip. He believes this can help investors overcome FOMO (fear of missing out) and hesitation when the market drops. Fundstrat's Tom Lee agrees, stating that discipline, not emotion, separates winners from panic sellers. Hougan advises writing the buy target down to ensure a disciplined approach.

References:
[1] https://cointelegraph.com/news/strategy-buys-357-million-bitcoin-btc-price-drops-112k
[2] https://coinpedia.org/crypto-live-news/metaplanet-adds-more-bitcoin-nears-2-billion-in-holdings/