Bitcoin boosts Steak 'n Shake sales by 10.7%, outperforming McDonald's and Domino's.

Bitcoin boosts Steak 'n Shake sales by 10.7%, outperforming McDonald's and Domino's.

Steak 'n Shake reported a 10.7% increase in same-store sales for the second quarter of 2025, surpassing major competitors such as McDonald's and Domino's. The fast-food chain attributed its strong performance to the adoption of Bitcoin as a payment method across its U.S. locations and select international markets, including France, Monaco, and Spain [1].

The initiative, launched on May 16, 2025, has drawn attention from crypto enthusiasts and helped reduce payment processing fees by 50%. Dan Edwards, the company’s chief operating officer, noted that the move has been beneficial for both the company and its customers [1].

On its first day of accepting Bitcoin, the chain accounted for 0.2% of all global Bitcoin transactions, indicating significant initial demand. The move has not only improved margins but also enhanced the brand’s appeal among younger, tech-savvy customers who value financial innovation [1].

Despite a 45% decline in its U.S. store count since 2018, Steak 'n Shake’s international Bitcoin expansion aims to offset the domestic footprint loss. The chain’s performance has sparked industry interest in the potential for Bitcoin to become a more mainstream payment method in the fast-food sector [1].

Industry analysts highlight short-term sales gains but caution about sustainability challenges in a market dominated by larger rivals. If other fast-food chains follow suit, the broader impact on consumer payment habits could be significant, potentially normalizing digital assets in everyday transactions [1].

References:
[1] https://www.ainvest.com/news/bitcoin-news-today-steak-shake-beats-rivals-10-7-sales-jump-bitcoin-adoption-2508/
[2] https://invezz.com/news/2025/08/12/how-bitcoin-helped-steak-n-shake-beat-mcdonalds-and-dominos-in-sales/