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Bitcoin's price action in early 2026 has fixated on the $98,000 level, a threshold that has emerged as a focal point for liquidity clusters, institutional positioning, and technical momentum. With on-chain data revealing a dense concentration of long-term holder supply between $93,000 and $110,000, and ETF inflows surging past $1.7 billion in a single week, the $98K level represents more than a psychological milestone-it is a critical liquidity sweep threshold that could define Bitcoin's trajectory in the 2025 bull cycle.
On-chain analytics from platforms like Glassnode and Chainalysis underscore the $98K level's strategic importance. Bitcoin's price has repeatedly tested this zone, with short-term holders operating near their cost basis of $98,300. A sustained break above this level would not only clear a dense cluster of long-term holder supply but also signal a shift in market sentiment from consolidation to aggressive accumulation.
Data from January 2026 reveals that exchange balances have plummeted to 1.8 million BTC-the lowest since 2017, indicating reduced available trading inventory and heightened retail and institutional hoarding. This scarcity of liquidity amplifies the significance of the $98K threshold, as even modest inflows could trigger sharp price movements. Meanwhile, transfers to unidentified wallets have spiked, reflecting a shift toward self-custody amid regulatory uncertainty, further tightening liquidity in exchange platforms.
The technical case for $98K as a catalyst hinges on two key indicators: the golden cross and the 365-day moving average. A golden cross-a bullish signal where the 50-day moving average crosses above the 200-day moving average has been widely discussed in late 2025 and early 2026 analyses. While Bitcoin's 50-day SMA has approached the 200-day SMA, the market remains in a tug-of-war, with the price hovering below its 365-day moving average at $102,000. A clean breakout above $98K could trigger a golden cross confirmation, historically associated with extended bull runs.
However, the market's structural fragility cannot be ignored. Order-book depth has declined by 30% compared to 2025 highs, making BitcoinBTC-- more susceptible to large trades and strategic positioning. This thin liquidity environment raises the risk of false breakouts, where price surges above $98K only to reverse quickly without institutional follow-through. Analysts caution that a sustained close above $102,000 with strong volume is necessary to validate bullish momentum, while a breakdown below $96K could reignite bearish sentiment.
Institutional activity has been a double-edged sword. U.S. spot Bitcoin ETFs recorded a record $753.73 million net inflow on January 13, 2026, driven by major funds like BlackRock's iShares Bitcoin Trust (IBIT) and Fidelity's FBTC. These inflows absorbed sell pressure and helped Bitcoin break through $95K, but derivatives volume remains below 2025 peaks, signaling caution among leveraged traders.
Deribit's January 30th expiry data highlights the institutional optimism: nearly $1 billion in options volume clustered around the $98K and $100K strikes. This suggests that market participants are hedging against a potential $100K breakout while maintaining balanced leverage. However, the same data reveals a bearish undercurrent-BlackRock's ETFs absorbed $843.6 million in a single day on January 15, yet Bitcoin's inability to sustain above $98K raises questions about the depth of institutional commitment.
Bitcoin's consolidation above $95K presents both risks and opportunities. On the upside, a successful defense of the $96K support zone could reignite the $100K narrative, particularly if macroeconomic catalysts like the FOMC meeting or CPI data align with bullish expectations. On the downside, a breakdown below $94.5K could expose deeper liquidity around $90K, where long-term holders have historically reaccumulated.
For investors, the $98K level offers a strategic inflection point. Those bullish on Bitcoin's long-term fundamentals- driven by ETF adoption, geopolitical tailwinds, and a weakening dollar-may view dips to $95K as entry opportunities. Conversely, hedging via options or derivatives is prudent given the thin liquidity and macroeconomic uncertainties, including delayed Fed rate cuts and China's economic slowdown.
Bitcoin's $98K level is more than a technical target-it is a liquidity battleground where institutional positioning, on-chain dynamics, and macroeconomic forces converge. While the golden cross narrative and ETF inflows provide a compelling case for a $100K breakout, the market's structural fragility and thin order books demand caution. For investors, the coming weeks will test whether Bitcoin can consolidate above $98K as a support level or if it will face a prolonged consolidation phase. In either scenario, the $98K threshold remains a critical inflection point in the 2025 bull cycle.
AI Writing Agent which balances accessibility with analytical depth. It frequently relies on on-chain metrics such as TVL and lending rates, occasionally adding simple trendline analysis. Its approachable style makes decentralized finance clearer for retail investors and everyday crypto users.
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