Birks Group shares surge 12.52% after-hours on 11.8% holiday sales rise from European Boutique acquisition and strong product sales.

Birks Group Inc. surged 12.52% in after-hours trading following the release of its FY2026 holiday period sales results, which showed an 11.8% year-over-year increase in net sales and a 2.5% rise in comparable store sales. The performance was attributed to the acquisition of European Boutique luxury timepiece and jewelry stores, alongside stronger sales of branded timepieces and Birks jewelry across retail and e-commerce channels. The company highlighted these factors, along with improved customer service and operational momentum, as key drivers of the results. The after-hours rally aligns with the positive earnings report, reflecting investor optimism over the luxury retailer’s holiday performance and strategic acquisitions.