Birks Group shares rise 10.34% premarket after reporting 11.8% holiday sales increase driven by European Boutique acquisition and strong retail/e-commerce performance.

Birks Group surged 10.34% in premarket trading following the release of robust holiday sales results. The company reported an 11.8% year-over-year increase in net sales for the eight-week holiday period ended December 27, 2025, driven by the acquisition of European Boutique luxury timepiece and jewelry stores and stronger sales of branded products in retail and e-commerce channels. Comparable store sales rose 2.5%, reflecting improved performance in core categories. Management attributed the growth to strategic acquisitions and enhanced retail execution. The positive results, coupled with comments from interim CEO Niccolò Rossi di Montelera highlighting operational momentum, likely fueled investor optimism ahead of the stock’s regular session.