Birks Group Inc. rose 1.56% in after-hours trading, following the announcement that Diamonds Direct® has entered into a licensing agreement with Birks for the operation of the brand in the Greater Toronto Area through brick-and-mortar showrooms and nationally through the brand's e-commerce platform. The co-CEOs of Diamonds Direct®, Jordan Sutkiewicz and Michelle Ceresney, expressed excitement about the milestone, highlighting the successful foundation laid for the brand's operation with an experienced Canadian retail partner.
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