BingX Unveils 2025/26 Chelsea FC Training Kit for Second Year

BingX, a global leading cryptocurrency exchange and Web3 AI company, has unveiled the 2025/26 Chelsea FC training kit, marking its second consecutive year as the Club’s Official Men’s Training Kit Partner. The launch is centered around the campaign “Trained on Greatness,” which aims to convey a powerful brand message through a dynamic launch video and a new visual identity. This initiative underscores BingX's commitment to excellence and its alignment with one of the world's most prestigious football clubs.

The campaign “Trained on Greatness” is designed to inspire and motivate, reflecting the shared values of both BingX and Chelsea FC. The training kit, adorned with the campaign's theme, symbolizes the pursuit of greatness and the dedication to achieving the highest standards. This partnership not only enhances BingX's brand visibility but also strengthens its association with the world of sports, particularly football, which is known for its global appeal and passionate fan base.

The unveiling of the training kit is a strategic move by BingX to leverage the popularity and influence of Chelsea FC. By aligning with a club that embodies excellence and success, BingX aims to position itself as a leader in the cryptocurrency industry, emphasizing its commitment to innovation, security, and customer satisfaction. This collaboration is expected to attract a broader audience, including football enthusiasts and cryptocurrency investors, further solidifying BingX's presence in the market.

The launch video, which is a key component of the campaign, showcases the training kit and the ethos behind the “Trained on Greatness” message. It features Chelsea FC players and staff, highlighting their dedication, hard work, and pursuit of excellence. The video is designed to resonate with viewers, inspiring them to strive for greatness in their own endeavors, whether in sports, business, or personal life.

The new visual identity introduced as part of the campaign reflects BingX's modern and dynamic approach to the cryptocurrency industry. It incorporates elements that represent strength, agility, and innovation, aligning with the values of both BingX and Chelsea FC. The visual identity is expected to be a consistent theme across BingX's marketing and branding efforts, reinforcing its commitment to excellence and innovation.

This partnership between BingX and Chelsea FC is a testament to the growing influence of cryptocurrency in the sports industry. It demonstrates how cryptocurrency exchanges can leverage the popularity of sports to enhance their brand visibility and attract a wider audience. The collaboration is also a reflection of the shared values between the two entities, emphasizing the importance of dedication, hard work, and the pursuit of excellence.

“Trained on Greatness also indicates our unswerving commitment to excellence,” said Vivien Lin, Chief Product Officer of BingX. “Whether in sports or in trading, long-term success is built on discipline, data, and continuous improvement. At BingX, we are applying this mindset to everything we do — from advancing AI-driven trading tools to developing a more intuitive, secure user experience. As we look ahead, our product roadmap will focus on empowering users to evolve with the market, just as top athletes evolve with the game.”

Since partnering with Chelsea FC in 2024, BingX has leveraged this collaboration to explore the intersection of crypto and sports, align with high-performance culture, and deepen engagement with a broader audience. As the partnership enters its next stage, BingX remains committed to delivering cutting-edge innovations that inspire both traders and fans.

Founded in 2018, BingX is a leading crypto exchange and Web3 AI company, serving a global community of over 20 million users. With a comprehensive suite of AI-powered products and services, including derivatives, spot trading, and copy trading, BingX caters to the evolving needs of users across all experience levels, from beginners to professionals. Committed to building a trustworthy and intelligent trading platform, BingX empowers users with innovative tools designed to enhance performance and confidence.

Chelsea Football Club is one of the top football clubs globally. The men’s team were the FIFA Club World Cup winners for 2021, with the final when the side beat Brazilian side Palmeiras in Abu Dhabi held in 2022 due to the pandemic. That success followed winning the UEFA Champions League for a second time in 2021 with victory over Manchester City in Porto.