"Binary's Gaming Revolution: 169M Users, $BNRY Tokens, Instant Profit"

The Binary Holdings, a Web3 distribution infrastructure provider, has expanded into the gaming market with the launch of BNRY Game Labs. This innovative platform enables gaming studios from all genres to upload their content and immediately access The Binary Holdings' extensive ecosystem of 169 million users within the largest telcos of Southeast Asia. Gaming studios can rapidly drive the adoption of their games and earn potentially millions of dollars within weeks due to extensive access to a large user base which is expected to grow to a billion users in 2025. Players engaging with these games can earn $BNRY tokens, serving as loyalty points, redeemable within the ecosystem for a variety of products and services.

BNRY Game Labs stands out as one of the few game distribution platforms capable of accommodating both Web2 and Web3 gaming projects seeking to broaden their user base. By giving game studios instant access to 169 million targeted users within telecommunication ecosystems in Indonesia and the Philippines, BNRY Game Labs offers a powerful solution to boost profitability, Return on Ad Spend (ROAS), and customer Life Time Value (LTV). This expansive user base enables studios to extend the shelf life of their games while minimizing costs associated with user acquisition and operational overhead. With a CPM of as low as $0.000005 and a subscription cost significantly lower than traditional Go-To-Market (GTM) budgets, developers can achieve higher profitability while enhancing engagement and retention metrics.

Developers on BNRY Game Labs also benefit from advanced analytics that increase profitability and enhance user engagement. These tools deliver actionable insights into player behavior, revenue performance, and technical optimization, empowering studios to make data-driven decisions that maximize a game’s chances for success. These features enable developers to make data-driven decisions, enhancing game performance and user satisfaction.

The gaming industry faces significant challenges, including rising development and testing costs. The global game testing service market, valued at $772.09 million in 2021, is projected to reach $2.02 billion by 2031, growing at a CAGR of 10.11%. This increase reflects the escalating complexity and quality demands in game development. Additionally, many games struggle with adoption due to market saturation and high user acquisition costs. BNRY Game Labs addresses these issues by providing developers with immediate access to a vast user base of 169 million users