Binance's Yi He Defends Token Listings, Acknowledges Market Impact Diminishing

Binance's Yi He Defends Token Listings After CZ's Criticism

Binance co-founder Yi He recently addressed concerns surrounding the exchange's token listing process, emphasizing the need to prioritize tokens that create real value while rejecting corruption and weak projects. Despite expanding its team, Binance still struggles with slow response times, which affects its ability to keep up with a rapidly changing market.

Yi He, also serving as Binance's Chief Marketing Officer, acknowledged in a recent interview that listing on Binance no longer delivers the same market impact as before. She compared it to companies going public on Nasdaq, noting that while Coinbase listings no longer trigger major price surges, Binance listings still lead to noticeable spikes.

Her comments follow criticism from former Binance CEO Changpeng Zhao (CZ), who called the listing process "a bit broken." Binance faced backlash for listing low-market-cap meme coins, which often become pump-and-dump schemes. A recent example was the listing of the TST meme coin, despite CZ previously stating it wasn't a legitimate token.

Yi He explained that Binance's listings are based on return on investment (ROI), market performance on other exchanges, and a token's ability to attract new users. However, she noted that investor demographics are shifting, creating new challenges. Even though Binance has expanded its listing team, response times remain slow, and the exchange must adapt to these market changes.

Yi He believes Binance must focus on listing projects with long-term value, rather than tokens that create short-term gains. Ignoring these challenges, she warned, could damage confidence in the entire crypto industry.

"If we don't tackle these issues directly and work on improvements, pretending the problem doesn't exist will only weaken trust in the industry. Some early blockchain entrepreneurs have even lost faith, saying, 'Blockchain is dead.' Many argue that over the last decade, blockchain has failed to deliver real value," she stated.