Binance Partners Worldpay to Enable Apple Pay, Google Pay for Crypto Purchases

Binance, a leading global cryptocurrency exchange, has introduced a new feature that allows users to purchase cryptocurrencies using Apple Pay and Google Pay. This integration is part of a strategic partnership with Worldpay, a prominent player in global payment solutions, aimed at simplifying the buying experience and onboarding users into the Web3 ecosystem.

With this update, users can now buy cryptocurrencies using the cards they have already saved in their wallets with either Apple Pay or Google Pay. This integration provides an easier and more intuitive onboarding experience for both new and existing users. Instead of manually entering card details or navigating unfamiliar payment gateways, users can now utilize the payment tools they trust and use daily.

The partnership with Worldpay is central to the success of this rollout. Thomas Gregory, Binance’s VP of Fiat, highlighted Worldpay’s extensive global reach, reputation, and reliability in the payments space. Together, the companies are working to create a seamless and frictionless purchasing experience in crypto that caters to users across multiple geographies and financial systems. Worldpay’s involvement ensures that the payment services are secure, fast, and compliant with local regulations, allowing Binance to scale efficiently while providing a user-friendly experience for today’s mobile-first customers.

By accepting payments from popular digital wallets, Binance is lowering the barrier to adoption for crypto users. In regions where access to traditional financial services is still developing, the presence of mobile wallets such as Apple Pay and Google Pay offers a feasible and trusted alternative for individuals. This development has significant implications for introducing millions of future crypto users, including underbanked communities, to the digital asset ecosystem.

This recent development aligns with Binance’s mission to create a more inclusive and user-friendly crypto ecosystem. As users increasingly seek ease of use, relevance, and reliability in their engagement with digital assets, extensions such as these will be crucial in demystifying the relationship users have with crypto and making it a norm in daily financial activities. The partnership with Worldpay to integrate Apple Pay and Google Pay is consistent with Binance’s position at the forefront of creating a more user-friendly digital finance experience and broader access to the global financial system.