Binance Offers 750 DePHY Tokens via Alpha Points Airdrop Dynamic Threshold Adjusts Hourly as Pool Unclaimed

Binance has launched a token airdrop for its Alpha Points holders, offering 750 DePHY Network (PHY) tokens to users who meet a minimum threshold of 200 Alpha Points by July 26, 2025, coinciding with the token’s official listing on the platform [1]. The initiative, detailed in a post on Binance’s official blog, introduces a dynamic adjustment mechanism: if the reward pool remains unclaimed, the required Alpha Points threshold will decrease hourly, ensuring broader accessibility while maintaining incentives for early participation [2]. This approach mirrors Binance’s previous engagement strategies, such as the June 2025 ULTI token airdrop, which required 242 Alpha Points [4].

The airdrop operates on a first-come, first-served basis, with eligible users able to claim their tokens via the Alpha Events page immediately after trading commences on July 26 [3]. Alpha Points, earned through trading activity, contests, and other platform interactions, serve as a metric for user engagement. By tying the airdrop to this metric, Binance aims to reward active users while fostering liquidity on its platform. The dynamic threshold also introduces strategic urgency, as users with lower Alpha Points balances may eventually qualify if the initial threshold proves too restrictive.

The airdrop aligns with Binance’s broader strategy to incentivize participation in newly listed assets. By distributing PHY tokens to active users, the platform cultivates an organic base of holders likely to engage with the asset post-listing, potentially stabilizing its market debut. Analysts note this could amplify demand for DePHY, as recipients may trade or hold the token, contributing to initial liquidity [2]. However, competition for early claims is expected, particularly in the hours following the listing when the threshold is highest, potentially creating a race among users to secure rewards before adjustments lower the requirements.

Binance’s reliance on Alpha Points reflects a shift in crypto airdrop models, prioritizing behavioral data over traditional wallet-holding criteria. This approach rewards users who contribute to the platform’s activity and liquidity, aligning incentives with Binance’s operational goals. The strategy also underscores the growing importance of gamified engagement in the crypto ecosystem, where platforms leverage loyalty metrics to drive user retention. By integrating DePHY into its Alpha Points system, Binance signals institutional support for the project, enhancing its visibility and credibility.

The airdrop’s design suggests a refined approach to balancing accessibility and exclusivity. While the 200-point threshold is lower than previous campaigns, the dynamic adjustment ensures that even users with moderate engagement can participate. This flexibility may mitigate the risk of the reward pool being exhausted too quickly, allowing for sustained participation over time. However, the uncertainty surrounding threshold adjustments could deter users with lower Alpha Points, as eligibility criteria may shift closer to the listing date.

The event also highlights Binance’s role as a catalyst for emerging projects. By announcing the airdrop through its blog, social media, and third-party outlets, the platform amplifies DePHY’s exposure, positioning it as a project with both institutional backing and active community support [1]. This dual strategy—rewarding existing users while promoting new assets—aligns with Binance’s position as a leader in fostering innovation within the crypto space.

Sources:

[1] [Binance] https://www.binance.com/en/square/post/07-26-2025-binance-alpha-to-list-dephy-network-phy-on-july-26-users-can-claim-750-phy-airdrop-27461806279105

[2] [AInvest] https://www.ainvest.com/news/binance-airdrops-750-dephy-tokens-users-200-alpha-points-july-26-listing-2507-31/

[3] [Binance] https://www.binance.com/en/square/post/27452098956681

[4] [Binance] https://www.binance.com/en/square/hashtag/ALPHA%F0%9F%94%A5