Binance Lists DeLorean DMC Token on Alpha Platform June 24 2025

Binance has announced that it will be the first cryptocurrency platform to list DeLorean (DMC), a highly anticipated crypto asset inspired by the iconic automotive and tech brand. The listing will take place on the Binance Alpha platform, with trading set to commence on June 24, 2025, at 11:00 (UTC). This move by Binance is significant as it marks the first time that a crypto asset with such a strong brand association will be available for trading on a major exchange. The decision to list DeLorean (DMC) on Binance Alpha is likely driven by the platform's growing reputation for innovation and its commitment to providing users with access to a diverse range of crypto assets.
DeLorean Labs, the official DeLorean Motor Company in Web3, promises to drive the future with DMC, its token, building on the Sui blockchain. DMC is the native token that powers the DeLorean Labs’ on-chain ecosystem for tokenized EVs, mixing utility, transparency, and the legacy of the DeLorean brand. The team at DeLorean also shared the important Binance listing announcement via its X account, expressing their excitement about the partnership.
In addition to the spot trading, Binance will also launch futures trading for DMC. Binance Futures will launch the DMCUSDT Perpetual Contract with up to 50x leverage on June 24, at 13:00 (UTC). This move is expected to attract a wide range of traders, from those interested in the cultural significance of the DeLorean brand to those looking for new trading opportunities in the crypto market.
The listing of DeLorean (DMC) on Binance Alpha is expected to generate considerable interest among crypto enthusiasts and investors. The DeLorean brand, famous for its iconic time-traveling car from the "Back to the Future" film series, has a strong cultural resonance that could attract a wide audience to the crypto asset. This listing could also serve as a test case for how well-known brands can leverage their cultural capital to enter the crypto market. The success of DeLorean (DMC) on Binance Alpha could pave the way for other brands to explore similar opportunities, potentially leading to a new wave of branded crypto assets.
The timing of the listing, scheduled for June 24, 2025, suggests that Binance is confident in the potential of DeLorean (DMC) and is positioning itself as a leader in the crypto market. By being the first platform to list this asset, Binance is not only expanding its offerings but also solidifying its status as a go-to exchange for innovative and high-profile crypto assets. This move is likely to attract new users to the platform, further enhancing Binance's market position. The listing of DeLorean (DMC) on Binance Alpha is a strategic decision that aligns with the platform's goal of providing users with access to a wide range of crypto assets while maintaining its reputation for innovation and reliability.

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