Binance Launches Treehouse (TREE) via HODLer Airdrop, Trading Kicks Off July 29, 2025

Binance has announced the launch of Treehouse (TREE) through its HODLer Airdrop program, with the token set to debut for spot trading on July 29, 2025. Users who subscribed BNB to Simple Yield (Flexible Yield and/or Locked Yield) and/or On-Chain Yield products between July 10, 2025, 00:00 (UTC) and July 13, 2025, 23:59 (UTC) will receive the airdrop. The distribution will occur no later than 24 hours before the token is released to users’ spot accounts, with the new token labeled as Seed. Deposits for TREE will open on July 28, 2025, at 16:00 (UTC), ahead of trading commencement [1].

The listing of TREE on Binance’s spot market includes USDT, USDC, BNB, FDUSD, and TRY trading pairs. This move aligns with Binance’s strategy to integrate decentralized finance (DeFi) tools, emphasizing governance tokens like TREE as part of its broader ecosystem. By distributing TREE to existing users, the exchange aims to reward long-term engagement and foster loyalty, a tactic consistent with its historical focus on user retention [1].

The airdrop’s accessibility—requiring no additional steps beyond holding eligible assets—reflects Binance’s effort to democratize token distribution. This approach mirrors past initiatives, such as Binance Coin (BNB) airdrops, which historically drove liquidity spikes post-listing. However, the success of TREE will depend on factors like token utility, market demand, and broader crypto volatility. The timing of the listing, near the end of a traditionally active trading quarter, may attract speculative interest, though long-term value will hinge on the Treehouse project’s roadmap and adoption [1].

Binance’s decision to prioritize HODLers in the airdrop underscores its user-centric model. By incentivizing long-term holdings, the exchange differentiates itself from competitors focused on volume-driven metrics. This strategy could also encourage users to maintain balances on Binance, indirectly supporting the platform’s financial stability. However, the absence of geographic restrictions in the airdrop raises questions about compliance in jurisdictions with stringent regulatory frameworks, particularly as TREE gains traction [1].

The integration of TREE into Binance’s ecosystem may pave the way for future use cases, such as staking or governance voting, aligning with DeFi trends. By launching the token under its governance framework, Binance positions itself to navigate evolving regulatory landscapes while maintaining user trust. Analysts note that the exchange’s airdrop-driven approach has historically boosted user activity, but the token’s long-term viability will depend on its utility within the Treehouse project [1].

Source: [1] [Announcement] [https://www.binance.com/en/support/announcement/detail/76da2c4b79994a27aa65725505a7bb23]