Binance Launches TREE 75x Leverage Perpetual Contracts with $750K Incentives, 12.5M Airdrop on July 29

Binance has announced the launch of Treehouse (TREE) 1-75x U-margined perpetual contracts, set for July 29, 2025, at 22:00 UTC+8. This move expands the platform’s derivatives offerings, allowing traders to engage with TREE using either USDT or USDS as collateral. The contracts feature leverage up to 75 times the margin, a feature Binance highlights as a tool to enhance trading strategies while emphasizing the risks associated with high leverage [1].

The launch is accompanied by a $750,000 incentive program and an airdrop of 12.5 million TREE tokens, aiming to stimulate liquidity and user participation. These initiatives align with Binance’s historical approach of leveraging airdrops to boost engagement, as seen in past projects like the HODLer airdrop, which similarly increased platform activity [2]. The airdrop, coupled with flexible collateral options, underscores Binance’s focus on fostering a user-centric ecosystem.

Binance’s integration of TREE across spot, margin, and futures markets reflects a broader strategy to diversify its product suite. The platform has also introduced complementary features, such as one-click buy options and instant trading tools, to streamline user experience. These enhancements position Binance as a comprehensive hub for TREE traders, catering to both retail and institutional participants [3].

The market impact of TREE’s inclusion remains a focal point for investors. By providing hedging mechanisms for Treehouse stakeholders and speculative opportunities for traders, Binance aims to stabilize price dynamics through increased liquidity. However, the 75x leverage introduces volatility risks, as amplified gains and losses could intensify trading activity. Analysts note that such derivatives often attract speculative behavior, which may influence TREE’s price trajectory in the short term [4].

The launch timing coincides with Treehouse’s growing adoption as a decentralized social media platform. Binance’s decision to support projects with strong on-chain activity and community engagement highlights its alignment with innovation in the crypto space. For BNB holders, the airdrop and incentive program may indirectly benefit their holdings, as increased trading volume on Binance’s platform could strengthen the utility of BNB in fee structures and liquidity provision [5].

Binance’s global approach is evident in the launch’s multi-timezone accessibility (UTC and UTC+8), ensuring broad participation. This strategy reinforces the platform’s commitment to serving diverse regions, though regulatory developments remain unaddressed in current communications. The absence of public statements from regulatory bodies suggests Binance is operating within existing compliance frameworks while prioritizing user-driven growth [6].

Sources:

[1] Binance. Binance Will Add Treehouse (TREE) on Earn, Buy Crypto, ... https://www.binance.com/en/support/announcement/detail/c2a59048ddfb410eaf97958fe4c1a911

[2] AInvest. Binance Launches TREE 1-75x USDT-Margined Perpetual Contract ... https://www.ainvest.com/news/binance-launches-tree-1-75x-usdt-margined-perpetual-contract-financial-services-july-29-2025-2507/

[3] Binance. Binance Wealth Management, One-Click Buy, Instant ... https://www.binance.com/square/post/27600246644794

[4] AInvest. Binance Launches Treehouse Trading July 29 22:00 ... https://www.ainvest.com/news/binance-launches-treehouse-trading-july-29-22-00-beijing-time-12-5m-tree-airdrop-750k-incentive-program-2507/

[5] PANews. Binance Will Launch TREE 1-75x U-margined Perpetual ... https://www.panewslab.com/en/articles/ruhoe554

[6] Binance. Binance to Introduce Treehouse (TREE) Across Multiple ... https://www.binance.com/en/square/post/07-29-2025-binance-to-introduce-treehouse-tree-across-multiple-platforms-27599179350353