Binance Launches New Token Model Inspired by Solana’s Pump.fun

Binance has introduced a new token launch model within its Binance Wallet, leveraging bonding curve mechanics for price discovery. This model, inspired by Solana’s meme coin platform Pump.fun, was announced on July 14 in collaboration with Four.Meme, a meme-centric ecosystem valued at over $360 million. Users can purchase tokens using BNB during a token generation event, with prices dynamically adjusting along a predetermined curve as demand rises. The tokens can be traded within the curve ecosystem during the event but are initially non-transferable, becoming transferable after the TGE concludes and potentially listing on decentralized exchanges or Binance Alpha.

Unlike Pump.fun, where anyone can launch a token, Binance’s version is curated, requiring projects to apply for inclusion. This approach aims to improve fairness, reduce spam, and align with listing standards while still providing users with early access and trading flexibility. During the TGE, users place BNB buy orders that cannot be canceled. As more tokens are purchased, the token’s price increases, rewarding early buyers while securing risk for later participants. Tokens can be sold back into the bonding curve if buyers leave early, opening new entry points for other buyers. This fluidity may improve participation compared to fixed-price events.

Binance Wallet users must meet eligibility requirements, including holding Binance Alpha Points and maintaining a sufficient BNB balance to participate. The first project using this model is scheduled to be announced on July 15 via Binance Wallet’s official X account. This move positions Binance to compete directly with Solana-native platforms by offering a similar but more controlled alternative for token launches. The new feature combines dynamic pricing, early trading access, and the liquidity of its native wallet ecosystem, underscoring Binance's commitment to innovation and its efforts to enhance the token launch ecosystem.