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Binance has introduced a new feature allowing European users to convert their cryptocurrency holdings into euros and transfer the funds to a
in near real-time, according to a recent update. This functionality, available through Binance’s website and app, is powered by Mastercard Move, enhancing the exchange’s fiat off-ramping capabilities. Users now have two options: they can either sell their crypto for fiat and transfer the proceeds to a Mastercard, or directly withdraw existing euro balances to the card [1].Thomas Gregory, Binance’s Vice President of Fiat, emphasized that these new features streamline the user experience, enabling faster and simpler access to crypto earnings. “The Sell to Card and Withdraw to Card features make payouts of crypto proceeds simpler and faster than ever for our users,” he stated [1].
Currently, the service is limited to euro-based transactions, though support for additional fiat currencies is expected in the future, depending on regulatory and operational considerations. Scott Abrahams, Executive Vice President of Global Partnerships at Mastercard, expressed enthusiasm about the partnership, stating, “Through our global partnership with Binance, we are thrilled to bring an enhanced payout experience to Binance users across Europe, enabled through Mastercard Move” [1].
The integration represents a broader trend of crypto exchanges aligning with traditional financial infrastructure. Binance highlighted that the rollout is part of its effort to enhance transaction efficiency, compliance, and user accessibility. However, the rollout also brings regulatory attention, as differing local compliance standards may affect how widely similar services are adopted globally. Direct card withdrawals simplify user access to crypto liquidity but may also increase scrutiny from regulators monitoring anti-money laundering and cross-border transaction controls [1].
From a user perspective, the feature supports greater immediacy in accessing crypto earnings. For example, real-time fiat conversions could trigger immediate taxable events in jurisdictions like Europe, necessitating closer transaction tracking to remain compliant with tax rules [1]. Additionally, as more exchanges adopt similar features, competition among crypto payment providers may intensify, with platforms offering smoother fiat access potentially gaining a user retention advantage.
This development follows growing interest in crypto-fiat integration, particularly in Europe. The Binance-Mastercard partnership highlights the increasing convergence between crypto and traditional financial systems. However, regulatory clarity around crypto-to-fiat conversions remains uneven, which could influence future expansion beyond the European market [1].
Source: [1] Binance Adds Euro Crypto Cash-Out Via Mastercard, Eyeing Global Expansion
https://cryptonews.com/news/binance-adds-euro-crypto-cash-out-via-mastercard-eyeing-global-expansion/

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