Binance Launches Two-Phase Airdrop for New Tokens With Alpha Points Threshold

Binance has launched a new airdrop campaign through its Binance Alpha program, featuring a two-phase structure based on user Alpha Points. The initiative, which began on July 30, 2025, at 15:00 UTC, targets newly listed tokens including Naoris Protocol (NAORIS) and Gaia (GAIA), with no impact on established cryptocurrencies such as ETH or BTC. To participate, users must meet specific point thresholds, with the first phase requiring a minimum of 228 or 233 Alpha Points, depending on the token [1]. The second phase lowers the threshold to 200 points, operating on a first-come, first-served basis [2].

The airdrop allows eligible users to claim up to 500 tokens, provided they act within a 24-hour window after becoming eligible. Unclaimed tokens will be reallocated, with the eligibility threshold reducing by 15 points every hour if not fully claimed, ensuring a more inclusive distribution [3]. Each claim consumes 15 Alpha Points, reinforcing the exclusivity of the campaign and encouraging ongoing participation in the Binance ecosystem [4].

This event is part of Binance Alpha’s broader strategy to promote early access to new tokens and enhance user engagement through gamified incentives. By structuring the airdrop into distinct phases with time-sensitive thresholds, the platform incentivizes users to actively participate, aligning with historical trends where similar events have led to increased on-chain activity and short-term price volatility for newly listed tokens [5].

Users are advised to monitor the Alpha Events page and prepare in advance to meet the eligibility criteria within the claiming window. The competitive nature of the campaign emphasizes the importance of timing and strategy in maximizing potential rewards. The structure of the airdrop is seen as a potential model for future token launches on Binance, reflecting the exchange’s continued focus on fostering community-driven engagement through incentive-based programs [6].

Given the exclusive nature of the airdrop, it is expected that this event will drive short-term liquidity and interest in the newly listed tokens, though the long-term impact remains to be seen.

Source:

[1] Binance. [27639292542121] https://www.binance.com/en/square/post/07-30-2025-binance-alpha-to-list-gaia-gaia-with-two-phase-airdrop-event-27639292542121

[2] Binance. [27720697450609] https://www.binance.com/en/square/post/27720697450609

[5] ChainCatcher. [2194243] https://www.chaincatcher.com/en/article/2194243

[6] AInvest. [2507] https://www.ainvest.com/news/binance-alpha-unveils-gaia-token-airdrop-233-point-threshold-hourly-decreases-2507/