Binance Launches HODLer Airdrop for $55M-Backed Succinct (PROVE)

Binance has launched the HODLer Airdrop for Succinct (PROVE), a high-potential infrastructure project with over $55 million in funding. Eligible users can claim tokens using Binance Alpha Points, which are earned through trading activity. The airdrop is part of the HODLer Airdrop initiative, designed to reward active users and align their interests with the development of emerging blockchain projects [1].

Succinct (PROVE) is set to be listed on Binance Alpha on August 5, 2025, offering retail and institutional investors early access to a project with significant capital backing. The listing is expected to enhance the project’s visibility and liquidity, while the airdrop encourages continued engagement with the Binance platform [2].

Alongside Succinct, Towns (TOWNS) has been added as the 30th project in the HODLer Airdrop program, having run from July 14 to July 18, 2025. The inclusion of diverse projects reflects Binance’s strategy to foster innovation and support a broad range of blockchain initiatives through community-based token distribution [3].

These developments come at a time when the crypto market remains sensitive to macroeconomic and regulatory shifts. By airdropping tokens to active users, Binance aims to maintain engagement during periods of volatility. The inclusion of infrastructure-focused projects like Succinct also signals a long-term vision to support foundational technologies that could drive blockchain scalability and efficiency [4].

Binance Alpha, the platform’s dedicated space for emerging projects, continues to play a central role in the exchange’s product strategy. Early listings and airdrops offer users unique opportunities to participate in the growth of nascent projects. The use of Alpha Points to distribute tokens ensures that users are rewarded for their ongoing participation, strengthening platform loyalty and engagement [5].

The HODLer Airdrop program demonstrates how tokenized incentives are becoming increasingly important in the crypto ecosystem. By linking user activity to token distribution, Binance creates a system where engagement directly benefits users. This approach not only incentivizes active participation but also supports the broader adoption of Binance’s services [6].

The ongoing HODLer Airdrop and the upcoming listing of Succinct (PROVE) highlight Binance’s broader efforts to drive innovation and community involvement. These initiatives reinforce the exchange’s role as a key player in supporting blockchain development and rewarding its user base.

Source:

[1] Binance. (2025). Binance Alpha to List Succinct (PROVE). https://www.binance.com/en/square/post/08-04-2025-binance-alpha-to-list-succinct-prove-27857414306130

[2] Binance. (2025). On August 5, three projects launched on Binance Alpha. https://www.binance.com/en/square/post/27860057989057

[3] eblockmedia.com. (2025). Binance HODLers Reveal 30th Project - Blockmedia. https://www.eblockmedia.com/news/articleView.html?idxno=25231

[4] PANews. (2025). Binance Alpha to List Succinct (PROVE) on August 5th. https://www.panewslab.com/en/articles/7295949a-7688-4fb0-a65f-4e475f8048d6

[5] Binance. (2025). Tomorrow Binance Alpha on Succinct. https://www.binance.com/en/square/post/27862670149178

[6] Followin. (2025). $TOWNS added to Binance hodler airdrops. https://followin.io/en/feed/19123647