Binance Launches Airdrop Campaigns Rewarding Users With Tokens

Binance has launched a series of airdrop campaigns targeting users of its Alpha platform in July 2025. These initiatives, which include tokens like AIN, BOOP, CROSS, and MemeCore (M), are designed to reward active participant engagement and contributions to the ecosystem. The campaigns are part of Binance's broader strategy to enhance user interaction and engagement on the platform.

The airdrop campaigns are structured to reward users based on their Alpha Points and contributions to the ecosystem. For instance, users with 140 Alpha Points will receive 500 CROSS tokens, while those with at least 214 Alpha Points can claim up to 1,000 MemeCore tokens in a two-phase airdrop event. The first phase of the MemeCore airdrop lasts 18 hours, and the second phase, which lowers the threshold to 140 points, spans 6 hours on a first-come, first-served basis. This approach not only incentivizes participation but also encourages active engagement within the Binance Alpha community by consuming 15 Alpha Points per claim.

The launch of MemeCore on Binance Alpha is a significant milestone for meme-based cryptocurrencies, positioning MemeCore as a frontrunner in the Meme 2.0 era. The token's listing on multiple centralized exchanges underscores its potential to gain traction in the crypto market. Binance's user-first approach is evident in these airdrop campaigns, which are designed to reward loyal users and encourage further interaction with the platform. The airdrop for 400 MPLX tokens, for example, is available to users with at least 140 Binance Alpha Points, further incentivizing participation within the ecosystem.

These airdrop initiatives are expected to positively influence user activity levels and engagement dynamics on Binance Alpha. By offering rewards based on contributions to ecosystem activities, Binance aims to drive increased participation and community growth. The campaigns are part of a series of initiatives aimed at enhancing user engagement and are not isolated events. The distribution of 500 CROSS tokens to users with 140 Alpha Points is scheduled for 08:00 UTC on July 4, 2025, highlighting Binance's commitment to rewarding loyal users and encouraging further interaction with the platform.