Binance Launches 30th HODLer Airdrop Distributing 305.8 Million TOWNS Tokens

Binance has launched its 30th HODLer Airdrop with the Towns (TOWNS) decentralized protocol, marking a new milestone in its ongoing engagement strategy for BNB holders. The airdrop will distribute 305.8 million TOWNS tokens starting on August 5, 2025, with new trading pairs including TOWNS/USDT and TOWNS/BNB set to be introduced at the same time [1].

The initiative is designed for eligible BNB holders who participated in Binance’s Simple Earn or On-Chain Yields products during a specified snapshot window from July 14 to July 17, 2025 (UTC). These users will automatically receive their TOWNS tokens directly into their Binance wallets without the need for manual claims [1]. This structure aligns with Binance’s broader strategy to incentivize long-term engagement with its native token and ecosystem services.

The airdrop is expected to influence BNB deposit behaviors and trading volumes, particularly in USDT and USDC pairs. Previous HODLer Airdrops have historically triggered short-term market fluctuations in BNB, and similar patterns could emerge here [1]. Analysts and participants may monitor these effects closely, especially as the launch coincides with the broader market’s response to new token listings.

Towns, as a decentralized protocol enabling private group chats and onchain memberships, is positioned to attract a new set of users to the Binance platform. The project aims to enhance user rewards and liquidity for the TOWNS token while fostering deeper interaction within Binance’s ecosystem. The airdrop underscores the platform’s commitment to supporting innovation and community participation [1].

The introduction of TOWNS is expected to bring increased activity to Binance’s trading and yield platforms. With the automatic distribution and the potential for new liquidity, the token’s adoption could be influenced by user behavior and market sentiment. Historical data from past airdrops may serve as a reference point for how TOWNS might perform in the coming weeks [1].

Source: [1] Binance Announces Towns (TOWNS) as 30th HODLer Airdrop (https://coinmarketcap.com/community/articles/6890bbaa90aa550a28eaa80d/)