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Binance has launched its 29th project on the HODLer Airdrops portal, Treehouse (TREE), ahead of its token listing. The HODLer Airdrops initiative rewards users retroactively based on their BNB holdings, with Treehouse being a decentralized fixed-income layer. Eligibility for the airdrop is tied to users who participated in Binance’s Simple Earn (Flexible and/or Locked) and/or On-Chain Yields products between July 10 and July 13, 2024, with rewards distributed as 12.5 million TREE tokens, equivalent to 1.25% of the total supply of 1 billion tokens [1].
The project’s tokenomics include a fixed genesis and maximum supply of 1 billion TREE tokens, with a circulating supply exceeding 156.1 million (15.61%) at the time of listing. An additional 12.5 million tokens will be reserved for marketing campaigns six months post-listing. Binance confirmed no listing fee for TREE, underscoring its commitment to fostering accessible participation [1].
Trading for TREE commenced on July 29, 2024, with the crypto exchange listing five trading pairs: TREE/USDT, TREE/USDC, TREE/BNB, TREE/FDUSD, and TREE/TRY. The token was tagged with Binance’s Seed Tag, a designation for newer projects that may exhibit higher volatility compared to established listings. Binance emphasized the importance of due diligence for investors, advising them to conduct independent research before engaging with TREE [1].
Deposits for TREE were enabled on July 28, 2024, at 16:00 UTC, allowing users to prepare for the listing. The token will first appear on Binance Alpha, the platform’s dedicated hub for early-stage Web3 projects with growth potential. This strategic rollout aligns with Binance’s broader approach to supporting emerging protocols while managing risk for investors [1].
The HODLer Airdrops program continues to demonstrate Binance’s strategy of rewarding long-term BNB holders through retroactive token allocations. By integrating Treehouse—a decentralized fixed-income layer—Binance expands its ecosystem to include innovative financial tools. However, the Seed Tag and projected volatility highlight the speculative nature of the asset, requiring users to assess their risk tolerance carefully [1].
Source: [1] [Binance Announces Treehouse (TREE) – Its 29th HODLer Airdrops Project] [https://coinmarketcap.com/community/articles/66b479b0e72682452a7fe674/]

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