Binance Launches 27th HODLer Airdrop Caldera (ERA) Rewarding Users

Binance has launched its 27th project under the HODLer Airdrop initiative, introducing Caldera (ERA). This project is described as the Internet of rollups, an ecosystem of a modular, interconnected, and customizable blockchain. The airdrop is designed to reward users who have engaged with specific products on the Binance platform during a designated period.

From July 1, 2025, at 08:00 to July 6, 2025, at 07:59 (UTC+8), users who purchased the Break-Even Coin (both fixed-term and flexible-term) or on-chain staking products using BNB were eligible to receive an airdrop allocation. The distribution of the new tokens to users' spot wallets is expected to occur at least one hour before trading begins, with the airdrop information anticipated to be launched within 24 hours of the eligibility period.

In addition to the airdrop, Binance will list ERA on July 17, 2025, at 23:30 (UTC+8). Trading pairs for USDT, USDC, BNB, FDUSD, and TRY will be opened, applying the Seed Label Trading Rule. The ERA deposit channel will be activated one hour after the listing.

This initiative by Binance is part of a broader strategy to reward long-term holders and foster engagement within its community. By distributing $ERA tokens to eligible users, Binance aims to create a more dynamic and engaged user base. This airdrop not only rewards existing users but also provides an opportunity for new users to join the platform and benefit from the growing ecosystem.

The launch of the Caldera (ERA) airdrop underscores Binance's commitment to innovation and user engagement. By continuously introducing new projects and tokens, Binance positions itself as a leader in the cryptocurrency space. The airdrop rewards loyal users and attracts new investors, contributing to the overall growth and development of the platform. As the cryptocurrency market continues to evolve, such initiatives will play a crucial role in shaping the future of digital assets.