Binance Launches $12.5M TREE Airdrop for Staked BNB Users via HODLer Initiative

Binance has launched a $12.5 million airdrop for Treehouse (TREE) tokens, targeting users who staked BNB between July 10 and July 13, 2025, through its Simple Earn or On-Chain Yields programs. The distribution, part of Binance’s 29th HODLer Airdrops initiative, allocates 1.25% of the total TREE supply (12.5 million tokens) to eligible participants. Rewards will be credited to spot wallets at least one hour before TREE’s trading debut on July 29, 2025, when it will be listed against USDT, USDC, BNB, FDUSD, and TRY. The token will carry a Seed Tag, indicating its classification as a high-risk, early-stage project [1].

Treehouse positions itself as a decentralized fixed-income layer, introducing products like tETH—liquid staking tokens that generate yields beyond traditional proof-of-stake (PoS) rewards—and DOR (Decentralized Offered Rates), a transparent on-chain interest rate benchmark. The platform aims to unify ETH-based yield generation in DeFi, offering a standardized rate mechanism for borrowing, lending, and hedging strategies. Its ecosystem also includes the GoNuts points system, which incentivizes early participation through staking and liquidity provision [1].

The airdrop mechanics emphasize passive participation: users who staked BNB during the specified period will receive TREE tokens proportionally based on their average balances. Binance will use hourly snapshots to determine eligibility, ensuring a fair distribution. The token’s total supply is 1 billion, with 15.6% circulating at launch, including 12.5 million from the initial airdrop and an additional 12.5 million reserved for future campaigns. Trading will initially occur on Binance Alpha, a pre-listing platform, before migrating to the main exchange. Automated transfers from Alpha to spot accounts will be completed within 24 hours of the July 29 launch [1].

The integration of TREE into Binance’s ecosystem underscores growing demand for structured DeFi products. By offering a fixed-income framework, Treehouse addresses volatility challenges in yield generation, potentially attracting institutional and retail investors seeking predictable returns. However, the Seed Tag highlights inherent risks, as early-stage projects often face regulatory and technical uncertainties. Analysts note that Binance’s fee waivers and early liquidity support for TREE could drive short-term adoption, though long-term success will depend on the protocol’s ability to execute its vision and attract on-chain activity [1].

Binance’s strategic focus on DeFi expansion aligns with broader industry trends. Fixed-income solutions like TREE aim to bridge traditional finance and decentralized markets, offering benchmarks similar to LIBOR or SOFR but with on-chain transparency. If Treehouse’s tAssets and DOR gain traction, they could standardize yield expectations across DeFi platforms, fostering greater capital efficiency. However, competition remains fierce, with projects like Lido’s stETH and EigenLayer’s restaking mechanisms already capturing market share.

The TREE airdrop reflects Binance’s ongoing efforts to incentivize BNB holders and diversify its product offerings. By linking rewards to staking activity, the exchange reinforces user loyalty while promoting Treehouse’s infrastructure. As trading begins, market reactions will likely hinge on liquidity levels and the protocol’s ability to demonstrate tangible use cases for its fixed-income tools.

Source:

[1] Binance Rewards $12.5M in TREE Airdrops: Fixed Income DeFi Set to Shake Crypto Markets (https://www.cryptoninjas.net/news/binance-rewards-12-5m-in-tree-airdrops-fixed-income-defi-set-to-shake-crypto-markets/)