Binance Introduces New Token Launch Model With Real-Time Pricing

Written byCoin World
Monday, Jul 14, 2025 4:17 pm ET3min read

Binance has introduced a new token launch model within its wallet, inspired by the success of Pump.fun. This model utilizes real-time bonding curve pricing, allowing users to participate by holding Binance Alpha Points and

. The new Token Generation Event (TGE) model is set to launch on July 15, 2025, within the Binance Wallet. This initiative aims to revolutionize the distribution and discovery of tokens by leveraging a dynamic bonding curve to set token prices in real-time based on demand.

The bonding curve is a mathematical pricing model where the cost of a token increases as more users purchase additional tokens. Early buyers benefit from lower prices, while the price surges with increased demand. This approach ensures a transparent, market-driven price discovery process. The model includes four key mechanisms: dynamic pricing, non-transferable tokens during the sale, an early exit option, and the first project launch, which will be revealed on July 15, 2025.

Binance's partnership with Four.Meme, a leading meme token launchpad on BNB Chain, is central to this new model. Four.Meme is known for its low-cost, fair-launch philosophy and robust community engagement. The collaboration aims to bring the success of Pump.fun's bonding curve AMM, which guarantees instant liquidity and fair launches, to the Binance ecosystem. This move positions Binance Wallet to compete directly with platforms like Pump.fun, potentially drawing users away from competitors.

The new TGE model offers several benefits to users, including fair and transparent launches, early trading access, and flexible participation. Participants can purchase tokens with BNB directly from the bonding curve contract, with the price increasing automatically as more tokens are bought. Tokens remain non-transferable within the Binance Wallet ecosystem until the TGE ends, preventing premature trading and speculation. Participants also have the option to sell tokens back into the curve before the event concludes, provided there is demand. After the event, tokens become fully transferable and tradable on Binance Alpha or decentralized exchanges (DEXs).

This new model brings several benefits for users. First, it provides them with an opportunity to acquire new tokens earlier than they become publicly traded. The changing price system keeps the process fair because demand sets prices, not the company. Early buyers can sell their tokens back during the event. This gives other users more chances to buy tokens too. Binance stated that the initial project to utilize this bonding curve system will be introduced on the official Binance Wallet X account shortly. Those who wish to participate must have sufficient Binance Alpha Points, which is a Binance-based loyalty and eligibility system, as well as sufficient BNB in their Wallet.

Binance has made the event fair to all by establishing that once users have placed their buy order, they will not be able to cancel it. Their BNB will remain locked until the event is completed. When the number of buyers exceeds the amount of tokens, then not all orders may be fulfilled. In that case, users will get their unused BNB back after the event closes. This new model brings several benefits for users. First, it provides them with an opportunity to acquire new tokens earlier than they become publicly traded. The changing price system keeps the process fair because demand sets prices, not the company. Early buyers can sell their tokens back during the event. This gives other users more chances to buy tokens too.

Binance has never tried such a system in its Token Generation Events before. Through this new launch, Binance will provide users with a more flexible and new experience. The bonding curve mechanism does not fix the token price. Instead, the price rises when more people buy tokens. Therefore, early buyers can get tokens at lower prices. As a result, the price goes up steadily as demand grows. The whole procedure is automatic and transparent, which allows people to see how the prices fluctuate during the event. The new model will be created in collaboration with Four.Meme, famous for collaborating with meme coins and all the fun crypto projects. Through the bonding curve method, Binance aims at injecting more excitement and fairness into its token sales. These new tokens will be purchased using BNB which is a native token of Binance. The event period is during which they can purchase the tokens directly on the Binance Wallet.

It should be mentioned that the tokens cannot be transferred in the course of the event. This implies that they could only be exchanged on the special event page. But after the event, these tokens will be fully transferable and tradeable on Binance Alpha. This avails the buyers a chance to either wait to the end or trade with others within the event to exploit the price variations. This new model brings several benefits for users. First, it provides them with an opportunity to acquire new tokens earlier than they become publicly traded. The changing price system keeps the process fair because demand sets prices, not the company. Early buyers can sell their tokens back during the event. This gives other users more chances to buy tokens too.

This new launch is another attempt by Binance to make crypto trading easy, flexible, and accessible to a larger number of individuals worldwide. With crypto launches becoming more innovative, Binance is hoping to remain at the front of the pack by handing more control and modes of participation to its users. This new launch is another attempt by Binance to make crypto trading easy, flexible, and accessible to a larger number of individuals worldwide. With crypto launches becoming more innovative, Binance is hoping to remain at the front of the pack by handing more control and modes of participation to its users. This new launch is another attempt by Binance to make crypto trading easy, flexible, and accessible to a larger number of individuals worldwide. With crypto launches becoming more innovative, Binance is hoping to remain at the front of the pack by handing more control and modes of participation to its users.

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