Binance Introduces Zero-Maker Fees for USDT Futures, Offers -0.003% Rebates to Attract Liquidity

Binance Futures has unveiled a new fee promotion aimed at incentivizing liquidity provision for newly listed futures contracts, offering zero maker fees and enhanced rebates for traders. The initiative specifically targets participants in liquidity provider trials, with a focus on USDT-margined pairs. Under the promotion, makers—those placing limit orders to add liquidity—will pay no fees on their transactions and receive rebates of -0.003% for USDT-margined pairs. This strategy aligns with Binance’s broader objective to stimulate trading activity and strengthen liquidity across its platform [1]. The promotion is part of a "VIP Starter Pack" tailored for new futures traders, which also includes educational resources and engagement opportunities such as quizzes and yield-earning programs [2].

The zero-maker fee model positions Binance as a competitive force in the derivatives market, where liquidity remains a critical asset for both retail and institutional participants. By eliminating maker fees, Binance reduces the cost of capital for traders contributing to market depth, potentially increasing the volume and stability of newly listed contracts. Enhanced rebates further amplify the incentive for liquidity provision, potentially attracting traders who might otherwise prioritize platforms with higher fee structures. For instance, Bitfinex currently offers a 25% discount on spot trading fees for users holding BNB, but Binance’s zero-maker fee policy represents a more aggressive cost-reduction strategy [3].

This move reflects a broader trend among exchanges leveraging fee incentives to attract users. Binance’s approach mirrors its historical reliance on BNB-based discounts and promotional campaigns to maintain market share. However, the emphasis on newly listed futures contracts suggests a dual focus: stimulating demand for emerging assets while reinforcing Binance’s role as a hub for innovation in crypto derivatives. The inclusion of liquidity provider trials underscores the exchange’s commitment to experimenting with mechanisms for balancing supply and demand in trading pairs [1].

The promotional impact is already evident in Binance’s market performance. As of 2025, the platform accounts for over 49.7% of global crypto exchange volume, retaining its dominance despite regulatory pressures in certain jurisdictions [4]. Competitors like Coinbase and Bybit have adopted similar tactics, such as tiered fee structures and derivatives-focused campaigns. Binance’s zero-maker fee policy could further widen its volume share by lowering barriers for new participants, particularly in regions where it operates without restrictions [5].

While the promotion does not explicitly address institutional-grade incentives, the absence of maker fees aligns with the needs of sophisticated traders prioritizing liquidity management. Binance’s institutional arm, which oversees over $92 billion in assets, may benefit from this policy by attracting clients seeking cost-effective execution strategies [6]. The integration of liquidity provider trials also suggests a willingness to experiment with dynamic fee models, a feature that could appeal to quantitative trading firms.

The strategic value of zero-maker fees extends beyond immediate cost savings. By reducing friction for liquidity providers, Binance fosters an environment where newly listed contracts can achieve sufficient depth to support active trading. This is particularly relevant for tokens with limited liquidity, where high slippage costs often deter participation. The enhanced rebates of -0.003% further differentiate Binance’s platform compared to exchanges offering flat-rate rebates without volume-based differentiation [1].

Analysts note that such promotions are part of an ongoing arms race among crypto exchanges. Binance’s user base of 190 million remains a key asset, but regulatory challenges in key markets have driven the platform to innovate in areas where it holds advantages, such as fee structure and product diversity [7]. The zero-maker fee policy exemplifies this approach, designed to offset limitations in geographic reach by enhancing user experience and transaction efficiency.

The long-term success of the promotion hinges on sustained participation from liquidity providers and the ability to maintain competitive rebates without compromising the exchange’s revenue model. Binance’s financial resilience, evidenced by $2.1 billion in Q1 2025 trading fee revenue, provides the flexibility to absorb short-term losses from zero-maker fees while capturing long-term gains in volume and user retention [8].

Source: [1] [title1Binance Futures Launches VIP Starter Pack: Zero Maker Fees and Liquidity Provider Trial Perks for New Futures Traders] [url1https://www.binance.com/en/support/announcement/detail/2266217dabcc43faa238dceb169d8536] [2] [title2Learn & Earn: Complete the Quiz to Share 2200000 GUNZ] [url2https://www.binance.com/en/support/announcement/a92ab090d0cf42129658141f2aa3ca58] [3] [title3Bitfinex Fees: Full Breakdown of Trading Costs in 2025] [url3https://www.bitdegree.org/crypto/tutorials/bitfinex-fees] [4] [title4Binance vs. Coinbase Statistics 2025: Numbers, Market] [url4https://coinlaw.io/binance-vs-coinbase-statistics/] [5] [title5Binance Contract will launch PENGUUSDC, CVXUSDT] [url5https://www.binance.com/en/square/post/27319918228929] [6] [title6Institutional Adoption and Trading Metrics] [url6https://coinlaw.io/binance-vs-coinbase-statistics/] [7] [title7Web Traffic and User Engagement Trends] [url7https://coinlaw.io/binance-vs-coinbase-statistics/] [8] [title8Fee Structures and Revenue Insights] [url8https://coinlaw.io/binance-vs-coinbase-statistics/].